Outscal - Performance Marketing Expert (4-6 Yrs) Delhi (Online/Digital Marketing)

About the role :- Department - Marketing- Type of work - 3- Months Contract (potential to convert to a full-time position)- Location - Jhandewalan, New Delhi (onsite preferred, open to remote for the right candidate)- Working days - 6 days a week- Reporting Manager - Mayank Grover- (AKA Founder)About Outscal -Overview : Outscal, we are on a mission to empower and support professionals and founders in the gaming industry worldwide. Founded by industry veteran Mayank Grover in 2018, our community platform is dedicated to investing in talent and providing the right opportunities for success in the gaming sector. Over the years, we have upskilled and placed numerous professionals in top companies like Ubisoft, Mobile Premier League, Sumo Digital and many more global gaming companies. Join us to be a part of an innovative and dynamic environment that s shaping the future of game development.Vision : - We want to become the go-to platform for talent in the gaming industry. If someone thinks of exploring any career in the gaming industry, be it a new entrant or a working professional, they should think about us. For this, we have 2 core products - jobs and courses. Jobs product drives top-of-the-funnel acquisition on the platform and high LTV courses drive revenue from B2C customers primarily.- Today we offer courses for game programming for the 0-2 years experience range and that too only covers frontend development for the Unity game engine. We will expand this to cover courses in Unreal engine and Multiplayer Game development covering the most in-demand courses. From there on we can expand into other verticals in the game development space including art, production, testing, game design and maybe even game entrepreneurship!Position Overview :- The objective is to drive revenue from courses- P0 - Leverage re-targeting- We already have a substantial audience base on the platform that are coming to apply for jobs, do free assessments and courses on the platform- Taking this data, run effective campaigns to bring relevant audiences into the course funnel for the sales team.- P1- New acquisition for courses- Leverage tools like online compilers that the SEO team has already built or bring new landing pages up to drive acquisition of targeted audience for courses- We don t believe in spending 30-40% of revenue directly on ads and as a result, direct acquisitions for paid high LTV courses is a P1 strategy.What you will do :- Develop and Implement Performance Marketing Strategies : Create comprehensive performance marketing plans to drive user acquisition, engagement and retention. Identify and target key audience segments to maximize campaign effectiveness.- Manage and Optimize Campaigns : Plan, execute, and optimize digital marketing campaigns across channels including paid search, social media, display advertising, and email marketing. Continuously monitor and analyze campaign performance, making data-driven adjustments to improve ROI.- Data Analysis and Reporting : Analyze campaign performance data to extract actionable insights and recommendations. Prepare and present regular performance reports to stakeholders, highlighting key metrics and outcomes.- A/B Testing and Experimentation : Design and conduct A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Implement successful experiments into the broader marketing strategy to drive continuous improvement.Who Are You :- 4 years of experience in performance marketing, preferably within the E-learning, Job Portal or HR-tech industry.- Proven experience managing and optimizing multi-channel marketing campaigns.- Strong analytical skills with the ability to interpret complex data and make data-driven decisions.- Meticulously detail-oriented and organized - Able to juggle many priorities while not dropping any balls.- High output, execution, and hustle - An ability to own everything in Performance Marketing, and an eagerness to dive into the nitty-gritty details.- Has great interpersonal skills, and charisma, and enjoys building new relationships.- Has strong communication skills - verbal, written, and presentation.- Thrives in a fast-paced, often scrappy, sometimes chaotic environmentWhy Work With Us :- You want to do the best work of your professional life and grow not just financially but in your skill set faster than you thought was possible!- You are excited about the thought of competing head-to-head with YouTube and Udemy coz that is what our current customers use for upskilling in game development!- While we are a funded start-up having raised our last (seed round) with Kalaari Capital back in Aug 2022 and still having almost 95% of the capital left in the bank as we have grown methodically and not just burn investor money and grow at all costs.Hard Truths :- 6 days a week : Each day matters when we all have limited time on this ...

Payroll Type : Permanent