Vuclip - Assistant Manager - Digital Marketing (1-3 Yrs) Mumbai (Online/Digital Marketing)

KEY RESPONSIBILITIES AND ACCOUNTABILITIES- User Acquisition: - Accountable for driving user acquisition for browser products across platforms like Desktop & Mobile through strategic thought leadership and seamless execution via programmatic and other channels.
-Manage traffic acquisition campaigns by collaborating with various agencies, ad partners & other vendor partners.- Relationship Management: Working closely with various ad channels ensuring a healthy business with the partner while maintaining the brand name of Viu & Vuclip.- Organizational: Working closely with the Regional Business Tams to ensure consistency in set up, strategy and execution of Viu in new markets.- Optimization & Workflow: Tracking Acquisitions, Monitoring Engagement Data & Optimizing Campaigns by making necessary changes to the promotions plan to achieve requisite KPIs.- Product launch & support: Ensuring launch & execution in new markets across various ad channels & aligning with internal stakeholders for updates and feedback.- Data Management: Maintaining & utilizing data assets for periodic presentations from various tools like Google Analytics and Amplitude.- Revenue Targets: To ensure all the revenue targets are achieved while maintaining the profitability of the organisation.- Performance: Ensuring performance target of each campaign is met in terms of KPI and financials along with ensuring set up time, issues and other campaign metrics are maintained.SKILLS AND COMPETENCIES :- 1-3 years of experience in Performance Marketing and User Acquisition Experience with a focus on Display, Video, and Mobile Products.
-Experience in OTT sphere will be an added advantage.- Graduate degree in Marketing, Economics, Statistics or related Technical field; MBA is not mandatory but preferred.- Strong technical competence and knowledge of digital marketing technology & platforms, including analytics with either demand or supply side platforms, networks, ad serving technology, and data management platforms.- Demonstrated success taking products to market and achieving ambitious, quantifiable business objectives.- Substantial experience working with broad cross-functional, geographically dispersed teams with ability to influence the opinions of internal stakeholders, executives, clients and partners to adopt new strategies and take action.- Exceptional communication skills to convey technical & advanced concepts in precise & clearly understandable terms to a variety of audiences.- Sound business judgment & commercial acumen.- Strategic vision to predict new trends in digital marketing & implement sound strategies to capitalize on new business opportunities ahead of our competitors. (ref:updazz.com)

Payroll Type : Permanent