Search Engine Optimization Specialist (5-10 Yrs) Mumbai (Online/Digital Marketing)

- Must be from Media companyKey Responsibilities: - Optimise landing pages for search engine marketing - Perform ongoing keyword discovery, expansion and optimization - Research and implement search engine optimization recommendations - Research and analyze competitor advertising links - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code - Work with editorial and marketing teams to drive SEO in content creation and content programming - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
-Technical SEO Audits: Conduct regular technical SEO audits to identify and resolve issues like broken links, crawl errors, and indexation problems.
-Mobile SEO Optimization: Ensure SEO strategies are optimized for mobile search, given the increasing use of mobile devices for search.
-Core Web Vitals: Focus on improving website performance in line with Google s Core Web Vitals metrics (loading, interactivity, visual stability) for better rankings.Requirements and skills: - Minimum 5 yrs of work experience - Proven SEO experience - In-depth experience with website analytics tools (e.g, Google Analytics, ComScore, SimilarWeb) - Hand on knowledge on Google Search Console, Google News, Google Search etc.
-Working knowledge of HTML, CSS, and JavaScript development and constraints - Knowledge of ranking factors and search engine algorithms - Up-to-date with the latest trends and best practices in SEO - Experience with CMS Platforms: Familiarity with content management systems like WordPress, Magento, Custom CMS, or Shopify to optimize SEO directly in the platform - Data Analysis and Reporting: Strong skills in reporting and data analysis to assess the impact of SEO strategies using platforms like Google Data Studio or Tableau.
-A/B Testing: Experience conducting A/B testing on landing pages and content to determine what works best for SEO.
-Collaboration Skills: Proven track record of working with cross-functional teams (e.g., developers, designers, product teams) to achieve SEO objectives.
-Bachelor s degree (ref:updazz.com)

Payroll Type : Permanent