Choosing the right name for your tour company can make a big difference. It helps attract customers and sets you apart from the competition.

According to the popular saying, the pen is mightier than the sword, meaning that the written word is the most effective tool at our disposal to educate, inspire, and persuade others. Not even the threat of physical violence can compete with such a powerful weapon. For tour operators and activity providers, the ability to craft a compelling description of their products can be the difference between a booked experience and a missed opportunity. Behind every ticket sold lies a fascinating story that not only informs, but intrigues and engages potential customers.