Manager - Performance Marketing (2-4 Yrs) Bhopal (Online/Digital Marketing)

Position Title: Performance Marketing ManagerLocation: Kolar Road Bhopal Employment Type: Full-time - Onsite Job Job Overview:The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.Key ResponsibilitiesStrategy Development- Develop and execute performance marketing strategies to achieve business goals.- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.Campaign Management- Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.- Ensure campaigns are aligned with overall marketing objectives and brand guidelines.Data Analysis and Reporting- Analyze campaign performance data to identify trends, insights, and areas for improvement.- Provide regular performance reports to senior management, highlighting key metrics and ROI.Budget Management- Allocate and manage the marketing budget effectively to maximize ROI.- Track and report on spending to ensure campaigns remain within budget.Collaboration- Work closely with creative and content teams to develop compelling ad creatives and messaging.- Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.Market Research- Stay updated on the latest digital marketing trends, technologies, and best practices.
-Conduct competitive analysis to identify opportunities and threats in the market.Optimization- Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).- Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.About Us:Tayana Technologies Pvt Ltd (DBA, Tayana Solutions). Is a leading USA based Information & Technology services company deals in cloud ERP solutions with presence in US, UK & India. Our clients are across globe including Australia, Malaysia, Singapore, United Kingdom, United States, Canada & Puerto Rico & more...URL: www.tayanasolutions.com (Visit to know more about us ) (ref:updazz.com)

Payroll Type : Permanent