Area Sales Manager - FMCG (7-13 Yrs) Karnataka/Mangaluru (B2C/Retail/Channel Sales)

Role DefinitionThe Area Sales Manager (ASM) is responsible for driving sales growth, managing distributors, and leading a sales team within an assigned geographic area. The role involves developing sales strategies, increasing market share, ensuring strong brand presence, and achieving revenue targets.Key Responsibilities : Sales & Revenue Growth :- Develop and implement sales strategies to achieve regional sales targets.- Drive primary and secondary sales through effective distributor management.- Ensure consistent growth in market share and brand penetration.- Identify new business opportunities and expand the customer base.Distributor & Channel Management :- Appoint, monitor, and manage distributors, wholesalers, and retailers.- Ensure distributor ROI (Return on Investment) through efficient stock management.- Address distributor concerns and resolve supply chain issues.- Ensure timely payments and credit control adherence.- Control costs of supply and salesMarket Development & Brand Visibility :- Increase brand visibility and market share by executing promotional activities.- Ensure product availability and proper merchandising at retail outlets.- Work with the marketing team to implement trade promotions and consumer engagement programs.Team Management & Training :- Recruit, train, and lead a team of Sales Officers / Executives.- Monitor team performance and provide coaching for improvement.- Set clear sales targets and review progress regularly.Market Intelligence & Reporting ;- Conduct market research to track competitor activities and consumer trends.- Analyze sales data and generate reports for management.- Provide insights for new product launches and marketing initiatives.Qualifications & Experience ;- Education: Master s degree in Business Administration, Marketing, or a related field.- Experience: 7 years of sales experience in the FMCG sector, with at least 2 years in a managerial role.- Preferred Industry: FMCG (Food, Beverages, Personal Care, Household Products, etc.).Required Attitude :- Result-Oriented & Target-Driven - Passion for achieving and exceeding sales targets.- Customer-Centric Approach - Focus on retailer and consumer needs.- Adaptability & Resilience - Ability to handle market challenges and dynamic conditions.- Proactive & Self-Motivated - Taking ownership and initiative in sales execution.- Team Player - Collaborating with peers, marketing, and supply chain teams.- Integrity & Ethics - Ensuring fair trade practices and transparency in business dealings. (ref:updazz.com)

Payroll Type : Permanent