Google Ads Specialist (6-10 Yrs) Mumbai/Ahmedabad (Online/Digital Marketing)

We are looking for an experienced and performance-driven Google Ads Specialist to join our team. The ideal candidate should have hands-on expertise in running and managing Google Ads campaigns across all major formats - including Search, Display, and Performance Max (PMax). You should have a strong analytical mindset, conversion-oriented thinking, and a proven track record of managing high-performing campaigns across various industries or product categories.Job Description :- Experience in Campaign Strategy & Execution- Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube Ads.- Define campaign goals, targeting strategy, and keyword bidding frameworks.- Ensure campaigns are aligned with brand goals, budgets, and timelines.- Experience with Conversion Optimization & Tracking.- Set up and manage conversion tracking via Google Tag Manager and GA4.- Continuously optimize campaigns to improve CTR, CVR, ROAS, and reduce CPA.- Collaborate with designers and content teams for optimized ad creatives and landing pages.- Experience with Performance Monitoring & Reporting.- Track campaign performance daily, analyze trends, and provide actionable insights.- Prepare weekly/monthly performance reports using Google Ads Dashboard, Data Studio, and GA4.- Conduct regular audits to identify optimization opportunities and eliminate underperforming segments.- Experience with A/B Testing & Experimentation.- Run A/B tests on ad copies, creatives, audience targeting, landing pages, and bidding strategies.- Implement learnings to enhance ad effectiveness and lead quality.- Experience with Budget & ROI Management- Efficiently allocate and manage ad spend across campaigns for maximum returns.- Recommend budget shifts based on real-time performance.- Experience with Market & Competitor Research- Stay updated with industry trends, Google Ads product updates, and competitor strategies.- Share market insights to influence campaign strategy and experimentation.Technical Competency:- Proven success in delivering high-ROI campaigns for lead generation and ecommerce.- Proficient in using Google Ads, GA4, Google Tag Manager, Data Studio, Looker Studio, Keyword Planner.- Strong analytical and problem-solving skills with command over campaign data.- Experience with A/B testing frameworks and campaign experiments.- Excellent communication skills and ability to collaborate with cross-functional teams.- Google Ads Certification (preferred but not mandatory).- Experience with LinkedIn Ads & Google Ads. (ref:updazz.com)

Payroll Type : Permanent