Job Description: Marketing ManagerPosition: Marketing ManagerLocation: Delhi/Gurgaon (Full time/in office role)Type: Full-TimeWebsite: www.embracelives.comLinkedin: Exp 2-4 About eMbrace:At eMbrace, we are on a mission to make quality mental healthcare accessible for children, adolescents, and adults, with a special focus on neurodivergent individuals. Our evidence-based, holistic approach ensures individuals receive the support they need at every stage of their journey. Join us in building a platform that creates meaningful impact in mental health and developmental care.Job Summary:We are looking for a passionate and creative Marketing Manager to lead and execute marketing initiatives that drive brand awareness, client engagement, and lead generation for eMbrace. As part of a dynamic startup, you will play a critical role in shaping our outreach strategies and building a strong connection with our audience. The ideal candidate will have a strong understanding of the mental health space, with at least 2-4 years of experience.Key Responsibilities:Content Creation & Management:- Develop engaging, empathetic, and value-driven content for social media, blogs, newsletters, and marketing campaigns.- Manage the content calendar to ensure consistent and timely communication across platforms.- Collaborate with the clinical and operations teams to create campaigns that address the needs of parents, caregivers, and neurodivergent individuals.Offline marketing:- Design and manage workshops, webinars, and events to foster community engagement. Strategizing around offline events to bring in leads.- Coordinate with external agencies and vendors as needed.Digital Marketing:- Plan, execute, and optimize paid and organic campaigns on platforms like Instagram, and LinkedIn.- Monitor website traffic, SEO, and social media performance using analytics tools to measure success and refine strategies.- Contribute to revenue growth of organization by bringing in qualified leads via social media effortsBrand Development:- Strengthen eMbrace s brand identity and ensure all communications align with our mission and values.- Build partnerships with schools, clinics, and other relevant stakeholders to expand our reach.- Drive traffic to improve brand presence and improve engagement metrics.Data-Driven Decision Making:- Analyze marketing metrics and provide actionable insights for improvement.- Maintain a repository of client testimonials, case studies, and success stories for marketing purposes.Influencer Marketing:- Identify and collaborate with influencers to promote eMbrace s services and initiatives.- Build and maintain relationships with influencers, bloggers, and key opinion leaders in the mental health sector.SEO and SEM:- Implement SEO best practices to improve organic search rankings.- Manage SEM campaigns to drive targeted traffic and conversions.Qualification & Skills:- Education: Bachelor s/Master s degree in Marketing, Mass Communication, Business Administration, or a related field.- 2-4 years of experience in marketing, preferably in a startup, healthcare, or education sector.- Strong understanding of digital marketing tools and platforms (Google Analytics, Google Ads, Meta Ads Manager, etc.).- Exceptional communication and storytelling skills, with the ability to craft empathetic and impactful messages.- Creative mindset and proficiency in tools like Canva, Adobe Suite, or similar design platforms.- A basic understanding of neurodiversity and mental health is a strong plus.- Location: Preferred candidates from Delhi/Gurgaon willing to work in a hybrid model.Why Join Us?- Impact: Be part of a mission-driven organization transforming lives through mental health care.- Growth: Lead initiatives that shape the future of mental health services.- Culture: Work in a collaborative, innovative, and inclusive environment.- Benefits: Competitive salary, health insurance, professional development opportunities, and more. (ref:updazz.com)
Payroll Type : Permanent
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