Manager - Marketing - Cybersecurity (5-8 Yrs) Hyderabad (Marketing/PR/Advertising)

- Marketing Manager - Cybersecurity (Hyderabad)- Location: Hyderabad- Experience: Minimum 5 years- Client: Global Leader in Cybersecurity Certification- Global Presence: 145 countries | 220,000 professionals certifiedAbout the Company:Our client is the world s largest cybersecurity technical certification body. With operations in over 145 countries and more than 220,000 professionals trained, the organization has significantly influenced the global cybersecurity landscape. Its flagship programs are globally recognized and trusted by professionals, enterprises, and governments alike.Role Overview:We are seeking a strategic and execution-oriented Marketing Manager to lead integrated campaigns, manage high-impact events, and build ecosystem partnerships that elevate the organization s brand positioning globally.Key Responsibilities:- Strategize and execute the annual marketing calendar in line with organizational goals and business objectives.- Build and maintain strategic relationships with clients, academic institutions, partners, and alliances to expand brand reach.- Champion the organization s voice and positioning across internal and external communication channels.- Design and implement a comprehensive marketing mix, integrating digital and print campaigns to drive visibility, engagement, and conversion.- Organize hackathons, industry conferences, and community-building events to foster innovation and ecosystem collaboration.- Facilitate masterclasses featuring domain experts to strengthen thought leadership and brand authority.- Represent the organization at conferences, industry panels, and other speaking engagements to enhance brand positioning and generate qualified leads.- Serve as a marketing evangelist, advocating the organization s mission, impact, and innovation through high-touch marketing initiatives.- Monitor campaign performance, analyze ROI and KPIs, and optimize strategy for continuous improvement.- Stay updated with emerging marketing technologies and trends to maintain a competitive digital edge.Ideal Candidate Profile:- 5-8 years of experience in B2B marketing, ideally within cybersecurity, SaaS, edtech, or related technology-driven sectors.- Demonstrated success in managing integrated marketing campaigns and event-led initiatives at scale.- Strong planning and execution skills, with a strategic mindset and the ability to align marketing with business goals.- Excellent verbal and written communication skills; confident in representing the brand externally.- Prior experience in organizing hackathons, conferences, or masterclasses is highly preferred.- Hands-on proficiency in tools such as Google Analytics, LinkedIn Ads, HubSpot, or equivalent CRM/marketing automation platforms.- Analytical approach to campaign performance measurement and optimization.- Self-starter, collaborative, and adaptable to fast-paced environments.- A strong understanding of cybersecurity trends or a willingness to quickly build domain expertise. (ref:updazz.com)

Payroll Type : Permanent