Manager - Social Media (4-8 Yrs) Chennai (Online/Digital Marketing)

Key Responsibilities:- Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.).
-Create engaging, fashion-forward content tailored to women s apparel audiences -including posts, reels, stories, and videos.
-Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency.
-Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.).
-Stay updated with the latest fashion trends, platform updates, and social media best practices.
-Build relationships with influencers, stylists, and fashion communities to boost brand visibility.
-Handle community management responding to comments, DMs, and engaging with the online audience.Requirements: - 4-8 years of social media experience, preferably in the fashion/women s apparel industry.
-Strong understanding of women s fashion, styling, and retail trends.
-Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).
-Excellent communication, writing, and storytelling skills.
-Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.
-Ability to multitask and meet deadlines in a fast-paced environment.Skills:- Experience with influencer marketing campaigns.
-Basic video editing skills (for Reels/short-form content).
-Fashion blogging, styling, or personal brand presence. (ref:updazz.com)

Payroll Type : Permanent