Associate Program Manager - Business Development (2-3 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

Location: Gurgaon (6 Days Onsite)Salary: - 11-14 LPA (Based on the experience)Mandatory Gender: Female candidates onlyMust Have: Ecommerce or Startup sectorQualifications- Bachelor s Degree (Business/Marketing/Management preferred)- 1-2 years in program management or partner engagement (B2B/Service domains)- Experience building and scaling initiatives- Strong analytical, organizational, and execution skillsKey Required Skills- Brand Strategy- Project Management- Go-To-Market (GTM) Strategies- Research & Analysis- Analytical & Problem-Solving Skills- Stakeholder & Partner Management- Communication & Presentation Skills- MS Office (Excel & PowerPoint)- Execution-focused mindsetRole OverviewThis role focuses on building and strengthening the operator community through research, brand strategy, storytelling, GTM planning, and project execution.The candidate will:- Map the bus operator landscape and find growth opportunities- Build brand narratives to enhance operator trust- Create and launch engagement initiatives across digital/offline channels- Collaborate with internal and external teams to execute programs- Use metrics to measure program performance and improve ROIKey Responsibilities:1. Research & Opportunity Mapping- Deep dive into the bus operator ecosystem (behavioural logical insights)- Identify gaps and whitespace for engagement opportunities2. Brand Strategy & Narrative Building- Create messaging, storytelling, and content formats- Strengthen trust and long-term engagement3. Design & Execute Engagement Initiatives- Build GTM strategies for multi-format engagement- Run experiments and scale successful programs- Create playbooks for consistent messaging4. Cross-Functional Project Management- Coordinate with internal teams & external partners- Manage deliverables, project timelines, and quality5. Performance Optimization & ROI Tracking- Build frameworks to measure engagement- Analyze metrics to refine and improve programs (ref:updazz.com)

Payroll Type : Permanent