Executive - Email Marketing - Jewellery (0-8 Yrs) Jaipur (Online/Digital Marketing)

Description:About the Role:We are looking for a detail-oriented, motivated, and growth-driven Email Marketing Executive to join our digital marketing team. This entry-level position offers an exciting opportunity to learn and grow in the fields of email marketing, lifecycle marketing, CDP, AI-powered personalization, and advanced Martech tools. The ideal candidate is eager to explore new technologies, perform competitor benchmarking, and contribute to building a world-class digital marketing function.Key Responsibilities:Campaign Execution & Coordination:- Assist in planning, scheduling, and deploying Email, SMS, and WhatsApp campaigns across multiple geographies.- Coordinate with designers, copywriters, and product teams to ensure timely creative and content delivery.Automation & Lifecycle Journeys:- Learn and implement automated workflows (welcome, cart abandonment, post-purchase, re-engagement).- Ensure error-free execution of lifecycle campaigns to improve customer engagement.Data Management & Analytics:- Support customer list segmentation, data hygiene, and campaign targeting.- Track and report campaign performance (open rates, CTR, conversions, revenue contribution).- Learn to use Customer Data Platform (CDP) for segmentation, personalization, and reporting.AI, Competitor Research & Martech Adoption:- Learn and apply AI tools for personalization, content optimization, and performance enhancement.- Conduct competitor benchmarking to identify industry best practices in luxury e-commerce marketing. Gain exposure to and experiment with advanced Martech technologies (ESP, CDP, automation platforms, analytics tools).Continuous Optimization:- Participate in A/B testing for subject lines, templates, offers, and journey flows.- Document learnings and propose actionable recommendations for improving KPIs.Cross-functional Collaboration:- Work closely with creative, content, product, and analytics teams to deliver high-quality campaigns.- Ensure alignment with business objectives, seasonal promotions, and revenue goals. (ref:updazz.com)

Payroll Type : Permanent