CRM/Loyalty & Retention Lead - Retail Brand (7-15 Yrs) Mumbai (After-Sales/Customer Service)

Job Opportunity for CRM, Retention & Loyalty professional to shape and scale customer engagement for a leading retail brand.Key Responsibilities:- Build and execute the CRM & retention roadmap to drive repeat frequency and reactivation- Lead loyalty program operations and evolution (benefits, gamification, member engagement)- Run omnichannel lifecycle campaigns across SMS, WhatsApp, Email, RCS, and Social- Leverage segmentation strategies (RFM, AI/ML, lifecycle) for personalization- Drive performance optimization through A/B testing and analytics- Mentor and manage a high-performing CRM campaign teamWhat We re Looking For:- 7 years of experience in retention & loyalty marketing within retail/e-commerce- Proven track record in managing large-scale CRM & loyalty programs- Expertise in platforms like Clevertap, Capillary, WebEngage, Salesforce- Strong data-driven mindset with experience in AI/ML-driven CRM strategies- Leadership experience in managing and scaling teams. (ref:updazz.com)

Payroll Type : Permanent