Senior Associate - Performance Marketing - Transport Services (1-3 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

Mandatory Criteria (Can t be neglected during screening) :- Upto 3 years of experience are only considered- Hands-on experience running Google Ads campaigns (primary focus)- Experience with Conversion Campaigns- Experience working with analytics tools such as Google Analytics, Appsflyer, and Mixpanel- Experience managing a monthly Google Ads budget of more than 10 lakhs- Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent)DescriptionAbout the Company:- Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.- We connect 300 cities across the country through our daily services and have served 2.5 Mn unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.- Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.What you will do:- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.What you will do:- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.What we are looking for:- Experience: 1 to 3 years of experience in Google Ads campaign management.- Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent).- Self-driven and a strong bias for action, fitment in startup culture.- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns- Budget Management: Proven track record of running campaigns with budgets of - 10 Lakh per month.- Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.- Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.- Someone who can manage complexity and is good at problem solving with a first-principles approachSalary : 09.00-12.00 LPA (ref:updazz.com)

Payroll Type : Permanent