City Manager/Senior Manager - Marketing - FMCG (7-8 Yrs) Anywhere In India/Multiple Locations/Mumbai/Pune/Hyderabad/Vishakhapatnam/Vizag/Bangalore/Coimbatore (Marketing/PR/Advertising)

Title: City Marketing Manager/ Senior Manager About Us: The company is India s leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Company builds technologies that help small businesses with payments and commerce. Company s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the Team: The marketing team at the company is at the forefront of building the brand s relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels. About the role : - We are looking for experienced City Marketing candidates to drive our growth and own market share in a specific city.
-This is a critical role responsible for developing and executing a hyper-local marketing strategy, ensuring our brand resonates with the community and delivers results across all online and offline channels. Responsibilities1. Develop and Execute City-Level Strategy: Design and implement comprehensive marketing plans tailored to your city.- You ll be responsible for the overall results, ensuring PTM captures and maintains market leadership.2. Hyper-Local Communication: Create and manage local marketing communications in the native language, leveraging deep regional insights to connect with the local audience.3. Offline and Online Growth: Own the full marketing funnel for your city, driving growth through a mix of channels, including local partnerships, events, and performance marketing.4. Cross-Functional Collaboration: Act as the primary point of contact for your city, working closely with national teams responsible for referrals, performance marketing, and third-party online merchants. You ll ensure a seamless flow of information and execution.5. Brand and Awareness: Provide critical local insights for any city-level brand or awareness campaigns, including those in local languages. Your input will be essential for making sure our campaigns are relevant and impactful.6. Partnership Building: Identify and build strong, strategic partnerships within the city to expand our reach and influence.7. Performance Monitoring: Continuously monitor and analyze city-level results across all channels to optimize strategies and ensure we achieve our market share goals. Skills that will help you succeed in this role:- Minimum 7-8 years experience in marketing, with a strong background in regional or city-level roles. and minimum 4 years in consumer Marketing is mandatory.- Preferred a native speaker of the city s primary language with a deep understanding of the local culture, market dynamics, and consumer behavior.- Experience in fast-paced, consumer-facing industries like FMCG, fintech, Telecom is highly preferred.- Proven ability to develop data-driven marketing strategies and translate insights into action.- Excellent communication and collaboration skills to effectively manage relationships with both local partners and national teams.- A self-starter who is results-oriented and takes full ownership of their city s performance. Education: Post-graduate in MBA is preferred. (ref:updazz.com)

Payroll Type : Permanent