Email Marketing/Lead Generation Specialist - IT Sales Vertical (1-7 Yrs) Anywhere In India/Multiple Locations (Online/Digital Marketing)

Description:- We are seeking a highly motivated and experienced Email Marketing/Lead Generation specialist focused on IT sales to join our dynamic team.
-This role is crucial for driving the acquisition of new clients and nurturing existing leads within the technology sector.
-As our ideal candidate, you will have a solid understanding of email marketing strategies, lead generation techniques, and the IT industry landscape. You will be responsible for creating and executing innovative email marketing campaigns that engage our target audience and convert leads into customers.
-Your expertise will help in identifying potential clients, crafting compelling email content, and designing campaigns that resonate with our audience s needs, all while utilizing analytical tools to measure performance and refine strategies.
-In this position, you will collaborate closely with the sales and marketing teams to align objectives and ensure the efficient flow of leads through the sales pipeline.
-If you are driven, detail-oriented, and passionate about technology sales, we would love to hear from you. Join us in making a significant impact in the IT industry through effective email marketing and lead generation efforts.Responsibilities:- Develop and implement effective email marketing strategies to generate leads and drive sales.- Create, design, and execute targeted email campaigns that attract and engage prospects.- Maintain and segment the email marketing database to ensure accurate targeting of communication efforts.- Analyze campaign performance metrics to optimize future email campaigns and improve conversion rates.- Collaborate with the sales team to align lead generation efforts with overall business goals and objectives.- Conduct A/B testing to determine the most effective email content, design, and timing for maximum impact.- Research and identify potential leads within the IT industry to build a robust lead generation pipeline.Requirements:- Proven experience in email marketing and lead generation, preferably within the IT sales sector.- Strong understanding of email marketing best practices and compliance regulations.- Familiarity with marketing automation tools and platforms for email campaign management.- Excellent writing and editing skills with the ability to create compelling email content.- Experience using analytics tools to track campaign performance and derive insights for improvement.- Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.- Ability to work collaboratively in a team environment and communicate effectively with stakeholders. (ref:updazz.com)

Payroll Type : Permanent