Copy Writer (5-8 Yrs) Bangalore (Content/Design)

About the RoleWe re looking for a creative, insight-driven - Copywriter- to lead communication for a flagship Art of Living program for children and teens. You ll shape how parents and schools discover, understand, and connect with this program - across every channel, from brochures to Instagram campaigns.Key Responsibilities :Core Messaging : Develop and maintain the central narrative and key messages for the program across all touchpoints.- School Communication : Write brochure copy, parent handouts, letters to principals, and other institutional outreach material.-Performance Copywriting : Craft Meta and Google ad copy - hooks, headlines, and CTAs that convert - with variations for A/B testing.- Web & Landing Pages : Write website product pages, landing page copy, and FAQs optimized for clarity and sign-ups.- Drip Campaigns : Create email and WhatsApp sequences for demo reminders, nurture, and post-course engagement.- Parent Community Content : Write meaningful WhatsApp and newsletter content - parenting insights, tips, and conversation starters.- Social Media & Instagram : Conceptualize and write captions, reels scripts, and carousel copy for organic and paid campaigns that attract, engage, and build urgency.- Creative Collaboration : Provide finalized, character-count-ready copy to designers and media teams with clear direction on visuals, tone, and layout.- Brand & Compliance : Ensure all communication is emotionally resonant yet compliant and fact-based.Who You Are :- 5-7 years of experience in content or copywriting, preferably in education, parenting, or wellness.- Strong command over written English and Hindi - can shift easily between persuasive ad copy and nurturing parent tone.- Deep understanding of social media storytelling, especially Instagram.- Familiar with funnels and campaign metrics (CTR, CVR, open rates).- Collaborative, detail-oriented, and self-driven with tight deadlines.- Bonus: Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.How Success Is Measured- Improved - CTR and CVR- for paid ads and landing pages.- Higher - open and click-through rates- for email/WhatsApp campaigns.- Consistent, emotionally engaging storytelling across all IP touchpoints. (ref:updazz.com)

Payroll Type : Permanent