Senior Search Engine Optimization & App Store Optimization Associate (3-5 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

What you will do:Search Engine Optimization (SEO):- Develop and execute on-page and off-page SEO strategies.- Perform keyword research to identify growth opportunities.- Optimize website content, meta tags, headings, and URLs for higher rankings.- Improve site structure, mobile responsiveness, and page speed.- Conduct competitor analysis to identify strengths and gaps.- Build high-quality backlinks and manage link-building strategies.- Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.- Work with developers to ensure technical SEO best practices are followed.- Create and implement a content strategy aligned with SEO goals.App Store Optimization (ASO):- Optimize app titles, descriptions, keywords, screenshots, and videos for Google Play Store & Apple App Store.- Conduct app keyword research and competitor analysis.- Work with designers and developers to improve app UI/UX for better engagement.- Monitor app store rankings and optimize listings for better visibility.- Track user reviews, ratings, and feedback to improve app store reputation.- Collaborate with marketing teams to implement ASO-driven paid campaigns.- Analyze ASO performance metrics and make data-driven improvements.What we are looking for:- Proven experience in SEO, LLM & ASO with a track record of success.- 4-6 years of relevant experience in SEO, LLM & ASO- Strong knowledge of Google Analytics, Search Console, As, SEMrush, Moz, and other SEO tools.- Experience with app store algorithms, keyword optimization, and mobile user behavior.- Familiarity with HTML, CSS, JavaScript, and website optimization techniques.- Understanding of content marketing strategies for SEO and ASO.- Strong analytical and problem-solving skills.- Ability to stay updated with the latest SEO & ASO trends and algorithm changes.- Excellent communication and reporting skills. (ref:updazz.com)

Payroll Type : Permanent