SplashLearn - App Store Optimization Specialist (2-5 Yrs) Any Location (Online/Digital Marketing)

- Position: ASO - Experience: 2-5 years- Qualification: Any graduation- Location: Remote Job SummaryWe re looking for an ASO Specialist to manage and grow organic app installs for our Android and iOS apps. This role involves optimizing metadata, creatives, keyword rankings, and improving store conversion rates.Key Responsibilities- Plan & execute ASO strategy for Play Store & App Store- Optimise keywords, metadata, screenshots, and app icons- Track keyword rankings & conversion metrics- Manage CSLs (Android) and CPPs (iOS)- Create seasonal/app promotional updates- Analyse competitors & derive insights- Run creative experiments and improve funnel performance- Collaborate with Product, Analytics, Tech & Creative teamsRequired Skills- 2 years ASO experience (Android iOS)- Strong knowledge of App Store Connect & Play Console- Experience with ASO tools (Splitmetrics, Mobile Action, etc.)- Good understanding of creatives (screenshots, icons)- Strong analytical skills; knowledge of BI tools is a plus- Familiarity with Firebase, MMPs & SKAN basics (ref:updazz.com)

Payroll Type : Permanent