Retail Marketing Role - Fashion/Sports/Luggage (3-6 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

We are looking for a dynamic and detail-oriented Marketing Executive - Apparel to support and execute end-to-end merchandising, retail planning, and marketing initiatives for premium brands.This role will collaborate closely with multiple departments including Sales, Supply Chain, Retail Operations, Design, Finance and External Vendors to ensure strong in-store and online presence, accurate demand planning, and consistent brand execution.The ideal candidate should have hands-on experience in apparel retail marketing, strong Excel and SAP skills, and an excellent understanding of premium retail operations.Key Responsibilities1. Apparel Forecasting & Demand Planning- Forecast seasonal and monthly apparel demand- Support buying and replenishment planning through data insights- Identify stock gaps, overstock & best-performing categoriesKPI: Forecast accuracy, stock-out %, overstock %2. Retail & Online Planogram Execution- Create seasonal retail and online planograms- Support merchandising on Brand Website, Myntra, Tata CLiQ, Amazon etc.- Ensure effective premium product placement across channelsKPI: Planogram compliance, sales per sq. ft.3. Visual Merchandising (VM) and Store ExecutionImplement & maintain premium VM standards in stores- Coordinate VM rollouts for product launches and promotions- Conduct periodic store auditsKPI: VM audit scores, store compliance %4. Retail Marketing and Promotions- Plan and execute in-store promotions and seasonal campaigns- Work on POSM, signage, and visual marketing assets- Track performance & ROI per campaignKPI: Sales uplift %, campaign ROI5. Staff Training & Brand Enablement- Conduct product knowledge & VM training sessions- Ensure retail staff has strong understanding of fabrics, fits & brand DNAKPI: No. of training sessions, post-training performance6. Data Analysis and Reporting- Track and analyse sales, sell-through, stock ageing, size mix- Prepare weekly & monthly reports in Excel & SAP- Share insights with planning & managementKPI: Sell-through %, ageing stock %, reporting accuracy7. Inventory & Size Gap Management- Monitor leftover / slow-moving inventory- Identify and address size gaps for timely replenishment- Coordinate with warehouse and distribution teamsKPI: Size fill rate %, replenishment TAT8. Catalogue, Lookbook and Content Support- Coordinate development of seasonal catalogues and lookbooks- Ensure timely sharing with sales & retail partners9. Vendor Management and Cross-Department Coordination- Coordinate with: VM agencies/vendors, Printing and creative vendors, Logistics and warehouse, Marketplace and e-comm partners, Sales and planning teamsTrack timelines, budgets & execution quality10. System Knowledge and Tools- The candidate must have working knowledge of:- SAP (inventory / order / stock tracking modules)- Advanced Microsoft Excel (Pivot tables, VLOOKUP, reporting dashboards)- Retail / ERP / merchandising tools- Basic understanding of CRM ande-comm backend systemsKey Skills Required- Strong understanding of apparel and retail operations- Experience in premium / lifestyle / sportswear brands preferred- Advanced Excel and SAP knowledge is mandatory- Strong organizational and multi-tasking abilities- Ability to coordinate with multiple departments and external vendors- Excellent communication and analytical skills- Eye for detail & premium brand aesthetics (ref:updazz.com)

Payroll Type : Permanent