GenY Medium - Associate Manager - Web Analytics (2-4 Yrs) Hyderabad (Online/Digital Marketing)

About the Company:GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands - online. Our team combines the three essential skills to excel at performance marketing:1.Consumer understanding, 2. Content Marketing and 3. Technology expertiseWithin a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast! Read more about the company at http://www.genymedium.com/Job Summary: This role provides digital media recommendations and solution to problems of clients both internal and external, prepares and implements media plans and other deliverables.Job Responsibilities:- Create and execute strong digital media recommendations with supporting validation- Develop and execute media plans- Oversee buys, analyze campaigns, and change recommendations to maximize performance- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes- Manage maintenance and changes to media plans- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests- Manage the testing, QA, QC, and debugging of analytical/tagging code- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance- Take responsibility for ensuring projects are delivered on time and within budget- Communicate with clients about projects both remotely, and in-personSkills Required:- Ability to manage team - Strong quantitative and analytical skills- Solid understanding of mathematical concepts- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.- Understanding of media concepts and terms, creative and budget requirements- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel- Knowledge to implement confidently and accurately via Google Tag Manager- Adding pixels such as AdWords, Google Analytics, floodlights, etc.- Must be able to test and validate analytics code- De-bugging and identification of problems is essential- High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality- Good working knowledge of Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DV360 & DBM- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce- Solid understanding of event tracking and how this can be used effectively- Understanding of iOS / Android app tracking- Ability to create clear and insightful reports using data from Google Analytics and other data sources- Comfortable with the Google Analytics API- Experience with Data Studio, Tableau and other 3rd party visualization tools- Excellent Excel skills are an advantage- An excellent communicator and be able to present ideas, verbally and in writingExperience Required:- Possess Bachelor s Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience- 2 to 3 Years of experience into digital marketing analytics and marketing automation- Experience in an agency set up would add value to the role (ref:updazz.com)

Payroll Type : Permanent