Executive - Marketing (1-3 Yrs) Mumbai (Online/Digital Marketing)

Job DescriptionWe are looking for an energetic and detail-oriented Marketing Executive to assist the Directors in executing various marketing and business development activities.This role is ideal for someone who is hands-on, organised, and eager to learn branding, communication, and client acquisition. The candidate will support lead generation, outreach, and the agency s overall marketing efforts.Key Responsibilities / KRAs :- Lead Research: Identify and qualify prospective client leads (startups, D2C brands, MSMEs) aligned with the ideal client profile.- Outreach Support: Assist in executing personalised outreach campaigns (emails, LinkedIn, follow-ups) to generate leads and support business development.- Collateral Management: Maintain and update marketing materials such as capability decks, case studies, and fee structures to ensure they are pitch-ready.- Website & Content Coordination: Assist in updating website content (service pages, portfolio, blogs) to ensure accuracy and consistency.- Email Marketing: Coordinate internal email campaigns (newsletters, invites, updates) and track performance metrics.- Event Coordination: Provide logistical and promotional support for events, webinars, or speaking engagements.- Marketing Support: Contribute to internal marketing activities including content creation, shoot coordination, reel scripting, and campaign execution.- Reporting: Compile monthly reports for lead lists, outreach status, website traffic, and email performance.Requirements :- Good understanding of branding and marketing fundamentals, with interest in the agency/startup ecosystem.- Excellent copywriting and communication skills; ability to use AI tools (ChatGPT, Perplexity, Gemini, etc.) for ideation and scripting.- Familiarity with email marketing tools (Mailchimp, HubSpot, Zoho Campaigns).- Basic knowledge of GA4 and website CMS platforms (WordPress, Square space, Webflow).- Creative sense with experience using Canva or providing design feedback; ability to support deck creation.- Exposure to shoot coordination, social media, or content workflows is a plus.- Strong organizational skills with the ability to manage databases, track progress, and multitask.- Willingness to travel outside Mumbai for meetings and on-ground support.- Positive learning attitude with eagerness to understand branding, communication, and business development.Software & Tools Proficiency- CRM & Email: HubSpot, Mailchimp, Zoho Campaigns- Analytics & Reporting: Google Analytics 4 (GA4), Google Sheets- Content Management: WordPress, Squarespace- Design: Canva, basic Adobe Illustrator- Project Management: Notion, Trello, ClickUp, Asana- AI Tools: ChatGPT, Perplexity, Gemini, Notion AIBenefits- Career growth & learning opportunities- Team-building & fun work culture- Performance bonuses as per company policy (ref:updazz.com)

Payroll Type : Permanent