Bhima Jewellery - Search Engine Optimization Executive (2-4 Yrs) Madurai (Online/Digital Marketing)

Job SummaryThe SEO Executive is responsible for ensuring Bhima s website achieves strong visibility in organic search results. This role focuses on optimizing website pages, product listings, and digital content to attract high-quality traffic and support long-term customer acquisition. The ideal candidate will perform comprehensive SEO activities-including audits, optimization, outreach, and performance tracking-to continually improve the brand s search presence.Key Responsibilities- Conduct detailed keyword research for products, categories, and relevant search intents.- Optimize website pages, product listings, and all content assets for SEO best practices.- Build high-quality backlinks through ethical outreach strategies.- Track keyword rankings, traffic metrics, and overall SEO performance.- Collaborate closely with content writers and creative teams to ensure SEO alignment.- Ensure all pages follow technical SEO requirements and compliance guidelines.- Run comprehensive site audits regularly and recommend actionable improvements.- Optimize site speed, user experience, and performance metrics (Core Web Vitals).- Manage structured data, product schema, and rich snippets for enhanced visibility.- Prepare and present SEO performance reports to leadership.Required Skills & Tools- Proficiency in leading SEO tools such as As, SEMrush, and Moz.- Strong knowledge of Google Search Console and Google Analytics 4 (GA4).- Deep understanding of on-page and technical SEO principles.- Experience with backlink-building techniques and keyword planning tools.- Familiarity with schema markup and structured data implementation.- Ability to conduct competitor research using relevant tools.- Understanding of Core Web Vitals and their impact on SEO.Key Competencies- Strong research orientation and ability to interpret search trends.- Patience and persistence to deliver long-term SEO results.- Collaborative approach, especially with content and technical teams.- Analytical mindset with data-driven decision-making capability.- Exceptional attention to detail.Preferred / Nice-to-Have Skills- Knowledge of voice search optimization.- Experience in local SEO strategies and tools.- Exposure to video SEO and YouTube optimization.- Familiarity with AI-driven content optimization tools.- Experience working on international or multilingual SEO. (ref:updazz.com)

Payroll Type : Permanent