Director - Brand Marketing (8-12 Yrs) Noida (Marketing/PR/Advertising)

Key Responsibilities :Brand Strategy & Positioning :- Define and evolve STAGE s core positioning as the platform for India s regional cultures- Own master brand architecture across regions, IPs, and markets- Protect the red thread connecting cultures without dilution or tokenism- Act as final brand gatekeeper across product, content, marketing, partnerships, and PREarned Media & Brand Voice :- Own brand social handles, PR, and cultural conversations- Act as Editor-in-Chief of STAGE s public voice- Ensure social presence feels cultural, not promotional- Exercise judgment on public engagement vs. silenceIntegrated Brand Campaigns :- Lead brand strategy for flagship launches, regional expansion, and national moments- Ensure every campaign has a strong idea, emotional depth, and scalability- Align brand equity with performance marketing without short-term erosionCreative Direction & Governance- Set creative standards for visual identity, copy, and storytelling- Ensure respectful, non-stereotypical representation of regional cultures- Build brand guardrails that protect meaning without limiting creativityCross-Functional Leadership- Work closely with Content, Performance, Product, and CRM teams- Act as the brand conscience-calling out dilution or short-termism when neededThis Role Is NOT For :- Social media managers or execution-only marketers- Brand marketers without commercial accountability- Candidates who see brand and performance as opposing forces- Candidates dependent on large teams or budgets to create impact (ref:updazz.com)

Payroll Type : Permanent