BrandTouch - Manager - BTL & Events Operations (6-10 Yrs) Mumbai (Marketing/PR/Advertising)

Campaign Planning & Execution :- Own end-to-end planning and execution of BTL campaigns, on-ground activations and client events across geographies- Create structured, scalable and fool-proof operational roadmaps for every campaign- Coordinate fabrication, AV, branding, printing, logistics, on-site staffing, permissions and all event support elements- Ensure quality control and operational excellence at every touchpointEvent Planning & Management :- Lead end-to-end event planning for corporate events, brand launches, sales conferences, dealer meets and experiential activations.- Collaborate with Business Development and Client Servicing teams to understand the event brief, brand goals and audience expectations.- Create detailed event execution plans including timelines, venue layouts, AV requirements, run-of-show, vendor responsibilities and contingency scenarios.- Identify and finalize suitable venues pan-India based on client brief, logistics feasibility, cost efficiency and experience delivery.- Coordinate with all stakeholders (vendors, designers, agencies, production, transport, client reps) to ensure seamless pre-event planning and execution.- Ensure all compliance requirements are met, including permissions, government/local regulations, licenses and safety standards.- Oversee on-ground event setup including branding, fabrication, light and sound checks, rehearsals and final show readiness.- Act as the on-ground command center during events, handling live issues, last-minute changes and ensuring a flawless guest experience.- Post-event, lead debriefs, gather feedback, compile execution reports and track learnings for continuous improvement.Vendor Management :- Build, manage and negotiate with a strong ecosystem of vendors (fabricators, AV, manpower agencies, printers, etc.)- Ensure pan-India vendor network development and maintain service SLAs- Manage vendor selection, contracting, billing, advances and payout coordination- Conduct vendor audits, benchmarking and cost optimization to improve marginsBudgeting, Costing & P&L Ownership :- Create accurate campaign-wise costings and budgets aligned with BD and client briefs- Optimize operational spends and improve project profitability- Ensure all expenses are accounted for with full compliance to financial and audit standardsTeam Supervision & Performance Management :- Guide, train and supervise regional operations teams, promoters and field staff- Define benchmarks, KPIs and quality standards for on-ground execution- Track daily progress, flag risks and ensure timely escalations and resolutions- Conduct performance reviews of teams, agencies and campaignsProcess, SOP & Compliance :- Develop and implement SOPs for flawless on-ground execution- Conduct campaign risk assessments and create contingency plans- Lead campaign-wise audits for internal, client and compliance requirements- Ensure accurate documentation of execution plans, permissions and expense reports Reporting & Insights :- Generate detailed execution reports including performance tracking, operational insights, city/region-wise data and ROI metrics- Track P&L and share learnings and feedback for business growth and repeatability (ref:updazz.com)

Payroll Type : Permanent