Lead - Performance Marketing - FinTech (4-7 Yrs) Mumbai (Online/Digital Marketing)

Role & ResponsibilitiesWe are looking for a Performance Marketing Manager who s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads - it s about building a data-driven customer acquisition machine for our digital personal loan app. You ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want - and then figure out the most efficient way to acquire them, online or offline.- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.- Run continuous A/B tests - creatives, audiences, copy, landing pages, everything- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery- Work closely with the Data Science team to refine acquisition models and drive precision targeting- Collaborate with the Risk and Collections teams to ensure you re acquiring high-quality, repaying customers- Optimize every part of the funnel - from install to disbursal to repayment- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance- Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations- Use creative automation tools to test and scale ad creatives rapidlyAnalyze performance across customer segments - not just for acquisition cost, but also for repayment behavior and profitabilityIdeal Candidate- 2.5 years of experience in digital marketing for personal loans in a fintech or NBFC- Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube- Experience working with credit or risk teams to build smarter targeting strategies- Familiarity with mobile app performance marketing and conversion funnelsAbility to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics toolsBonus if you have:- Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)- Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva automation stacks)- Exposure to offline acquisition channels - like DSA networks, on-ground campaigns, referral programs, or embedded finance- Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards (ref:updazz.com)

Payroll Type : Permanent