Product Marketing Senior Consultant

We help the world run better
At SAP, we keep it simple: you bring your best to us, and well bring out the best in you. Were builders touching over 20 industries and 80 of global commerce, and we need your unique talents to help shape whats next. The work is challenging : but it matters. Youll find a place where you can be yourself, prioritize your wellbeing, and truly belong. Whats in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
What youll build
The mission of Regional Product Marketing is to champion the voice of the markets and showcase the value of SAP 's solutions in a locally:tailored and competitive way, helping prospects and customers achieve optimal business outcomes.
It 's
a global role acting locally, founded on in solutions and markets.
We are looking for a highly:motivatedRegional Product Marketing Manager with domain expertise incloud software and
subject matter expertise
in procurement or finance. This role demands a strategic thinker who can understand the strategic direction of SAP 's Finance and Spend Management solution area, collaborate with cross:functional teams locally, and drive go:to:market initiatives from concept through delivery, adoption, and continuous improvement.
Detailed responsibilities and deliverables for Regional Product Marketing include
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Act as Subject Matter Expert for the local market
, including:
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Have a deep understanding of a local market and its total addressable market (TAM), sales obtainable market (SOM), competitor landscape, customer sentiment, technology innovations, partner ecosystem, start:up environment, etc.
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Be able to represent the market to internal stakeholders, upstream and downstream, and the solution area value and vision to both internal and external stakeholders.
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Always be aware of latest market information across global and local listening systems.
Understand and apply the market opportunity and competitive resources,
including:
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Define, and draw actionable insights from the total addressable market, sales obtainable market, market share, pipeline attainment, growth opportunities, and competitive resources.
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Create and maintain an annual regional product marketing plan, working in close partnership with local and global stakeholders.
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Identify and connect innovation built by Product and Engineering (P and E) teams to activate field teams ' ability to deliver greater customer value and/or competitive differentiation.
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Identify under:performing product offerings and leverage insights to partner with stakeholders to deliver incremental cloud pipeline, greater customer value, and/or competitive differentiation.
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Based on subject matter expertise, collaborate with local stakeholders to provide feedback on product innovation and Build/Buy/Partner decisions within a solution area toward maximizing SAP 's growth.
Ensure excellence in the customer journey via programs and resources
, including:
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Define, lead, collaborate on, and execute programs and resources to maximize customer engagement and progress through the customer journey, helping SAP attain its goals for both total cloud pipeline and budget/forecast attainment.
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Support local stakeholders and global product marketing teams to ensure the quality and completeness of content, programs, and resources used across the customer journey.
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Be a key contributor to bringing Sales Plays to market and planning Integrated Demand Programs (IDPs), in close alignment with demand management, marketing, and all other relevant stakeholders and adjacent functions along the digital customer journey.
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Monitor demand generation KPIs for your solution area, understand what is and is not working, and why. Communicate gaps and
Job Type: Permanent