Associate - Influencer Marketing - Beauty & Personal Care (2-4 Yrs) Mumbai (Online/Digital Marketing)

An Indian direct-to-consumer (D2C) brand that specializes in plant-based wellness, nutrition (like protein powders), and skincare products is looking to hire a Influencer Marketing Associate and the details are given below.
-Job Role/Position: Influencer Marketing - Associate- Industry - E-Commerce- Function - Marketing- Work Location - Mumbai- Work Mode - HYBRID (Workdays - 5 days a week)- Qualifications:- Graduation- Required Work Experience:- 2-4 years - Salary: INR 12-15 Lakhs/Year- Age Limit - 32 years Required Skills: Influencer Marketing, Google Analytics, Campaign Management, Excellent Communication and Negotiation skills, Collaboration & Coordination, Market demand understanding, MS Excel, Influencer ScoutingJob Description:Influencer Marketing Associate - Beauty & Personal CareHere s a sneak peek into your potential role with us, we re not just offering you a job-we re inviting you to be part of a team that thrives on curiosity and creativity. Our campaigns don t just advertise-they start conversations. We re looking for someone who can turn likes into love, followers into fans, and creators into collaborators.What You ll Do:- Plan, execute, and track influencer marketing campaigns with high budgets- Manage partnerships with Instagram influencers, including outreach, negotiations, and deliverable tracking- Work on skincare and makeup category campaigns with a clear understanding of content that performs- Identify and onboard the right creators based on audience fit, performance history, and brand alignment- Monitor campaign performance using Instagram metrics- Build and maintain a strong network/database of relevant influencers for ongoing and future campaigns- Collaborate with internal teams (creative, brand, digital) to align on campaign messaging and goals- Track and report influencer content delivery, reach, engagement, and ROI metrics post-campaignWho You Are:- 2-4 years of hands-on experience in influencer marketing- (Beauty or personal care industry experience preferred)- Strong knowledge of beauty influencers, current trends, content styles, and engagement benchmarks- Basic working knowledge of GA, Excel, and data interpretation to track success metrics- Proven experience in influencer outreach and negotiation (mandatory)Why Join Us?This company has been recognized as one of the Best Places to Work-and for good reason.In this company, we re redefining beauty and wellness through bold innovation and plant-based solutions. As one of India s fastest-growing D2C brands, now backed by Marico, we ve pioneered products like the world s first effervescent Apple Cider Vinegar.Our mission is to make self-care simple, approachable, and effective for everyone.If you re passionate about driving the Plant-Based Revolution, fueled by innovation, growth, and real impact - this is the place to be.Diversity & Inclusion:This firm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.Mandatory Requirements:- Candidates must be from D2C brands within Fashion, Lifestyle, or Beauty Care. Agency candidates are also preferred if they have experience working with D2C beauty brands.- Candidate must have 2 - 4 years of exp. in planning and executing influencer marketing campaigns, preferably with high budgets (Min. 30-40 Lakhs).- Candidate must have proven experience in Instagram influencer outreach, negotiation, and partnership management with a strong database.- Candidate should have strong understanding of beauty/skincare & makeup content, including current trends and performance benchmarks.- Candidate must have the ability to identify, onboard, and manage creators based on audience fit, engagement, and brand alignment.- Candidate should have experience in tracking and analyzing campaign performance using Instagram metrics, GA, and Excel.- Need candidate who can collaborate cross-functionally with creative, brand, and digital teams and report ROI post-campaign.- Candidate must have excellent communication and negotiation skills for this role.Note: There are 2 WFH vacancies available. The budget for these roles is up to 12 LPA. Candidates from the South region are preferred, However, the candidates from other locations may also be considered if they have a strong database of South-region influencers.PS:- Only those who meet the job criteria specified in the job description and satisfy the mandatory requirements for the job role, are required to apply. (ref:updazz.com)

Payroll Type : Permanent