Eureka Forbes - Regional Trade Marketing Lead (8-12 Yrs) Bangalore (Marketing/PR/Advertising)

Migrated From iimjobs: Regional Trade Marketing Lead-Andhra Pradesh Telangana Karnataka (8-12 yrs)POSITIONRegional Trade Marketing Lead-South (Andhra Pradesh, Telangana, KA)LOCATION : BangaloreREPORTING TO : Trade Marketing Head-Head OfficeFUNCTION : MarketingGRADEAM/ManagerEUREKA FORBES LIMITED-COMPANY OVERVIEW- Eureka Forbes Limited, a leading brand in India s consumer durables space, has been synonymous with trust, innovation, and customer well-being for over four decades. As pioneers in water purification with iconic brands like Aquaguard, and with a strong presence across air purification, vacuum cleaning, and water solutions, Eureka Forbes continues to shape healthier and happier homes across the country.- With an expansive omni-channel presence spanning Direct Sales, Retail, E-commerce, and Institutional segments, Eureka Forbes serves millions of customers through a robust distribution network and an empowered workforce of passionate professionals. The organization thrives on a strong culture of performance, customer centricity, and innovation-led growth.ROLES & RESPONSIBILITIESRetail - To Increase EFL Visibility & Sell out thereby increasing CS across MT, GT & AFSTRATEGIC (Dealer Mind Share, Increased Footprint (Online & Offline), Higher Display Share == Higher CS& Growth) - Designing Regional Initiatives to drive Business Outcome- Designing Category/Geography specific initiatives to drive specific outcomes basis business demands- Dealer Co-op- Create Joint Marketing Plans with MT Chains, Large GT dealers to ensure year round Visibility & Engagement through Activations (OOH, Influencer campaigns, In store visibility, Offers)- Annual Meets- To drive engagement with Partners & Scale distributors & Dealers-Marketing Calendar- Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)- Marketing Costs - Manage Regional Marketing budget to drive Business Growth & ROI- Planogram Adherence- Ensuring Adherence of PG in MT across EWP & VC & Liasoning with NKAM & RKAM for closure- MT Visibility- Engage along with RMT accounts for multi-year tie ups for Vantage spaces in stores to drive Category visibility- Activations- Make an Activation Plan to drive NPD/Consumer engagements to drive conversion- Competition Benchmarking- Track & Monitor Competitor Activities OUTSOURCED TO AGENCY (Increase in-store Visibility) :- Merchandizing Deployment- Monitor Agency for timely deployment- Upkeep of Permanent Assets - Monitor Agency to ensure upkeep & TAT for Repairs- Recce for MT Visibility.Direct - To Generate leads & increase conversion through Lead Generation activitiesSTRATEGIC- Designing Regional Initiatives to drive Business Outcome- Designing Category/Geography specific initiatives to drive specific outcomes basis business demands- Marketing Calendar- Create Joint Marketing Plans with Partners & Builders to ensure year-round Visibility & Engagement through Activations (OOH, Influencer campaigns, Visibility, Offers)- Marketing Costs- Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)- New Sources of Lead Generation- Develop Marketing tools to generate leads through new channels - Builders, Architects, Sanitary Ware, Modular Kitchen- Monthly RWA Calendar- Plan & execute a monthly RWA Calendar with Society Tie Ups, Tie ups with Non-competing Categories to generate leads- Sales through Activation- Drive Incrementality through Sales from Activations OPERATIONAL- Coordinate with 3 agencies for quotes BTL elements HO Printing/ Manufacturing- Reece with vendor in case of in-shop/office branding activity- Submission of quotes to HO Marketing for approval- Coordination for PO Creation & Payments to Vendors- Coordinate with courier agency for dispatch to multiple locations to Branch Offices. (Zonal Printing)- Assign and Allocate stores in coordination with business, as per planned HO Marketing Activation Plan. (Store, TL, Date)- Mapping of each store to a consumer finance partners. Mapping of EFL Finance Scheme to Store. (Coordination with V5 MIS)- Local Dealer Meets/Society Activations: Coordination with vendor, hotel etc.- Spends & activity approval by Zone/HOCANDIDATE DETAILS:Education Qualification : MBA (Sales & Marketing from Tier 2 and Tier 3 InstitutesWork Experience : 8-12 Years in Retail (Majorly into Modern Trade General Trade & Handling Executive Brand OutletsIndustry Preferred : Only FMCDOTHER DETAILS :Revenue: Direct Sales-200 Cr, Retail-200 CrSpan of Coverage (Stores)- Direct Sales- 500 CRC Partner and Retail-1500 Stores (ref:updazz.com)

Payroll Type : Permanent