Content Strategist (0-4 Yrs) Gurgaon/Gurugram ()

Key Responsibilities : UGC Content Strategy & Scripting :- Write compelling UGC scripts for short-form videos (Reels, Shorts, Ads)- Develop hooks, storytelling angles, CTAs, and variations for testing- Adapt scripts for different creator styles and platforms- Ensure scripts feel natural, authentic, and creator-ledContent Ideation & Planning :- Research trends, competitors, and vSelect Brandsiral formats- Brainstorm UGC concepts aligned with brand goals- Create content calendars focused on UGC & video-first content- Repurpose long-form ideas into short-form scriptsCollaboration & Execution- Strategizing and conceptualizing , Collaborating with creators, managing shoots- Provide clear briefs and direction to creators- Review UGC videos and suggest improvements- Coordinate with performance marketing for ad creativesPerformance & Optimization- Analyze performance metrics (hooks, retention, CTR, conversions)- Optimize scripts based on data and audience response- Continuously test new angles, formats, and storytelling stylesSkills & Qualifications :Must-Have :- 1-3 years of experience in content writing / content strategy / UGC scripting- Strong understanding of short-form video platforms- Excellent storytelling and copywriting skills- Ability to write in a conversational, creator-style tone- Awareness of social media trends and internet culture- Experience working with creators or influencers- Familiarity with analytics and content testing (ref:updazz.com)

Payroll Type : Permanent