Area Manager - Channel Sales - LED Lighting Products (3-10 Yrs) Patna (B2C/Retail/Channel Sales)

Job Title : Area Sales Manager - LED Channel Sales Job Summary : The Area Sales Manager (ASM) - LED Channel Sales is responsible for driving sales, expanding channel presence, and managing distributor/retailer relationships within the assigned territory.- The role focuses on achieving sales targets, developing channel partners, monitoring market trends, and ensuring strong business growth for LED lighting products. Key Responsibilities : 1. Sales & Revenue Growth - Achieve monthly, quarterly, and annual sales targets for LED product categories.
-Drive secondary and tertiary sales through channel partners.
-Expand market share within the assigned geography. 2. Channel Development & Management - Identify, onboard, and manage LED distributors, dealers, and retailers.
-Strengthen relationships with channel partners through regular visits, support, and performance reviews.
-Ensure adequate stock levels and product visibility across outlets.
-Conduct dealer meets, product training, and promotional activities. 3. Market Expansion & Business Strategy : - Identify new business opportunities and unexplored markets for LED products.
-Execute channel expansion strategies to increase coverage in electrical trade, modern retail, and project-based channels.
-Coordinate with marketing teams to roll out territory-specific campaigns 4. Team Management (if applicable) - Manage a team of Sales Executives / Sales Officers.
-Set targets, provide sales coaching, and monitor daily/weekly performance. 5. Market Intelligence & Reporting : - Track competitor activities, pricing, schemes, and market trends.
-Gather customer and dealer feedback and share actionable insights with management.
-Maintain accurate sales reports, forecasts, and CRM updates. 6. Operational Responsibilities : - Ensure timely payments from distributors and adherence to credit policies.
-Monitor claims, returns, pricing discipline, and scheme implementations.
-Coordinate with supply chain teams for product availability.Required Skills & Competencies : - Strong knowledge of LED lighting products and electrical trade network.
-Excellent negotiation and channel relationship-building skills.
-Strong communication, presentation, and analytical abilities.
-Ability to work independently and drive results in a competitive market.
-Proficiency in MS Excel, CRM tools, and sales reporting. Qualification & Experience :- Bachelor s degree (MBA preferred).
-7-10 years of experience in channel sales, preferably in LED lighting or any electrical products - Proven track record of achieving sales targets and managing distribution networks. KPIs / Performance Metrics : - Sales target achievement - Distributor productivity and active counter expansion - Market coverage and product penetration - New channel partner acquisition - Outstanding and payment management - Execution of schemes and promotional activities.contact - 8779617605 (ref:updazz.com)

Payroll Type : Permanent