Assistant Manager - Retention Marketing (3-6 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

Functions: Marketing- Mandatory Criteria(Can t be neglected during screening)1. Candidates should be currently working with or having prior experience in D2C Startup company.2. The candidate must have 3 to 6 years of experience only in retention, lifecycle, or CRM marketing.3. The candidate must have hands-on experience executing CRM campaigns across Email, WhatsApp, SMS, and Push Notifications.4. The candidate must have built and optimized customer journeys, cohorts, and segmentation within a CRM or marketing automation platform.5. The candidate must be available for a face-to-face (in-person) interview.6. The candidate must be currently based in Delhi/NCR only.7. Only Female candidates are applicable for this role.Preferred Candidate Background:Particularly from companies such as Minimalist, Bombay Shaving Company, Mamaearth, WOW Skin Science, Earth Rhythm, The Man Company, Innisfree, Sugar Cosmetics, Biotique, Colorbar, RENE, L Oral, Kama Ayurveda, Unicharm, Nua, Arata, and Bella Vita, will be strongly preferred.Role Overview :We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.Key Responsibilities :- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers- Design and execute email, WhatsApp, SMS, push notification campaigns- Build and optimize customer journeys, cohorts, and segmentation- Improve repeat rate, LTV, frequency, and retention KPIs- Plan and execute loyalty programs, referrals, and win-back campaigns- Collaborate with performance, product, and tech teams for funnel optimization- Analyze customer behavior and run A/B tests for messaging, offers, and timing- Own CRM dashboards and reporting on retention metrics (ref:updazz.com)

Payroll Type : Permanent