Business Unit Head - Sales - Early Learning (10-15 Yrs) Noida (B2C/Retail/Channel Sales)

1. P&L Ownership & Business Strategy- Own end-to-end P&L for Lil Legends, including:- Revenue targets o Gross margins o Marketing spends (ROAS/ACOS discipline) o Inventory planning & working capital- Build annual and quarterly business plans with clear growth levers- Drive profitability improvement through pricing, cost optimization, mix, and channel strategy- Present performance updates and strategic plans to senior leadership2. D2C Growth (Shopify / Website)- Own the D2C business end-to-end- Scale new user acquisition via:- Meta, Google, influencer-led performance campaigns- Improve conversion rate (CRO), AOV, and repeat purchase rate- Drive retention via:- Email, WhatsApp, loyalty, referrals, bundles, subscriptions- Own : Website UX/UI roadmap o Funnel performance o Tech integrations (payments, CRM, analytics)- Ensure D2C remains a profitable, scalable channel, not just a vanity one2. Marketplaces (Amazon & Others)- Own Amazon P&L and growth strategy- Drive:- Category leadership for key early-learning segments o ACOS and TACOS discipline o Listing excellence (IDQ, A , videos, storefronts)- Work closely with:- Advertising teams o Supply chain & inventory planners- Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant4. Offline & Field Sales- Lead offline revenue across:- General trade - Modern trade - Exhibitions (World Book Fair, fairs, events) o Institutional / school sales (where applicable)- Build:- Distributor and FSE strategy o Incentive structures and targets- Ensure healthy:- Discounts -Credit cycles o Returns control- Strengthen Lil Legends presence as a premium brand in offline retail5. Influencer Marketing & Brand Building- Own influencer strategy across:- Parenting creators o Educators o Doctors / child experts- Balance:- Performance-led influencer campaigns o Brand-led storytelling collaborations- Build long-term creator partnerships, not just one-off posts- Drive brand campaigns aligned with:- Early-learning philosophy o Parenting insights o IP-led storytelling6. Product Strategy & Publishing Roadmap- Own the product and publishing roadmap:- New launches o Series development o IP creation- Ensure products are:o Market-led o Curriculum-aligned (NEP / NCF) o Differentiated from competitors- Work closely with:- Editorial o Design o Production- Balance:- Commercial titles- Brand-building / thought-leadership titles7. International Sourcing & Partnerships- Lead international publishing partnerships and imports- Own:- Commercial negotiations o Pricing and margin structure o India-market adaptation- Explore:- New licensing o Co-editions o Strategic IP collaborations8. Cross-Functional Leadership- Act as the single-point owner for Lil Legends across:- Marketing - Editorial - Sales - Ops - Finance- Build:- Clear processes - Accountability - Performance metrics- Mentor and grow leadership talent within the BUCandidate Profile- 10-15 years of experience in publishing, D2C, consumer brands, edtech, or media- Mandatory prior P&L ownership- Strong understanding of:- Performance marketing - Marketplaces (especially Amazon) - Offline sales dynamics- Comfortable with:- Numbers o Budgets o Decision-making under pressure- Experience with content, books, or education is a strong plus (ref:updazz.com)

Payroll Type : Permanent