Digital Marketing Specialist (4-7 Yrs) Goa (Online/Digital Marketing)

Key Responsibilities1. Digital Marketing Strategy:- Develop and implement comprehensive digital marketing strategies across social media platforms (e.g., Instagram, Facebook, LinkedIn) to increase brand awareness and engage potential clients.- Manage and optimise Google My Business and other business listing sites to improve local SEO.- Execute social media campaigns, including content creation, scheduling, and performance analysis.- Collaborate with influencers and manage partnerships to expand reach and credibility.- Utilise data analytics and AI tools (e.g., chatbots, predictive analytics) to track campaign performance and personalise marketing efforts.- Stay updated on the latest digital marketing trends, particularly those relevant to luxury real estate, such as virtual tours, voice search optimisation, and sustainability-focused marketing.2. Content Creation:- Create high-quality visual content, including graphics, logos, brochures, and digital media, that reflects our luxury brand.- Edit video content, such as property tours and lifestyle videos, to showcase our properties.- Develop and manage blogging and content marketing initiatives to enhance web presence and SEO.- Ensure content is multilingual where necessary, catering to international clients (e.g., English, Portuguese), using online tools or collaborating with teams overseas.
-Must travel to Projects/ caf outlets to capture content, and support all periodical shooting3. Website enhancement for marketing:- Ensure the company websites are up-to-date, visually appealing, and optimised for user experience, accessibility, and SEO.- Implement technical SEO best practices in collaboration with the web development team.- Manage and optimise paid advertising campaigns on platforms like Google Ads and social media.4. Graphic Design:- Design marketing materials for print and digital media, including brochures, flyers, and presentations.- Create graphics for social media posts, advertisements, and website banners.- Ensure all visual content aligns with the company s brand guidelines and luxury positioning.5. International Marketing:- Adapt marketing strategies for different international markets, considering cultural nuances and local preferences.- Coordinate with teams in different regions (e.g., Portugal, UK, So Tom and Prncipe) to ensure consistent branding and messaging.6. Innovation and Trends:- Explore and implement new marketing channels and strategies, such as virtual reality tours, AI-driven personalisation, and sustainability-focused campaigns.- Stay ahead of industry trends by researching competitor activities and emerging technologies.Required Skills and Qualifications- Education: A Bachelor s degree in Marketing, Digital Marketing, Graphic Design, or a related field is preferred. Relevant diplomas may be substituted- Experience: At least 5 years of experience in digital marketing and graphic design, preferably in the real estate or luxury goods sector.Technical Skills:- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).- Proficiency in graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign), video editing tools (e.g., Adobe Premiere) and platforms such as Canva.- Knowledge of AI and machine learning applications in marketing, such as chatbots and predictive analytics.- Marketing Expertise:- Strong understanding of digital marketing principles, including SEO, social media marketing, content marketing, and paid advertising.- Experience with luxury brand marketing and creating content for high-end audiences.- Communication:- Excellent written and verbal communication skills, with the ability to create compelling copy for various marketing channels.Additional:- Fluency in English; knowledge of other languages (e.g., Portuguese) is a plus.- Proactive problem-solving, innovation, reliability, and openness to constructive criticism.- Ability to work independently and as part of a team, with strong organisational and time-management skills. (ref:updazz.com)

Payroll Type : Permanent