Groww - Assistant Manager - Growth Marketing (1-5 Yrs) Bangalore (Online/Digital Marketing)

Roles & Responsibilities:- Work closely with Growth product and category teams to drive the company-level growth.- Drive New user growth and App activity (DAU, MAU) through omni-channels marketing.
-Should be comfortable with handling teams and multiple stakeholders.- Should be comfortable with unstructured problem solving.- Market the product to users, create customer product journeys, educate users for multiple products via different communication channels.- Work closely with the Analytics/Data Science team to build the right personalized campaigns for different consumer segments and use it to drive up key engagement & transaction metrics on the platform.- Analyzing data from campaign results, conversion rates, traffic, and report the results to relevant stakeholders.- Work closely with Content teams for content planning and finalization of campaigns.Expertise & Qualifications:- Solid track record & project management skills with the ability to collaborate with cross-functional stakeholders.- Minimum 1-5 years of experience in managing digital brands at scale.- Good understanding of multiple marketing channels (Push, Email, SMS, WhatsApp, Google/Meta Ads) and CRM/Mar-tech platforms (Webengage, Moengage, Clevertap, Appsflyer).
-Hands-on experience on SQL is mandatory. Must have analytical and data-driven decision-making skills and be comfortable working with complex data.- Must be a go getter with the ability to thrive on challenging problem statements.- Fintech based work experience is a plus. (ref:updazz.com)

Payroll Type : Permanent