Masters Union - Brand Manager - Marketing (5-8 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

Here s a strong, professional job description you can use or adapt depending on whether you want it more startup-style, academic, or corporate.Job Description: Brand Manager - TETR School of BusinessAbout TETR School of BusinessTETR School of Business is a global-first, experiential business school designed to prepare future leaders through immersive, industry-integrated education. With a focus on innovation, entrepreneurship, and real-world learning, TETR aims to redefine business education by combining academic rigor with practical global exposure.Role Overview:We are seeking a strategic and creative Brand Manager to shape, strengthen, and scale the TETR brand globally. This role will be responsible for developing brand positioning, ensuring consistency across all touchpoints, and driving awareness, engagement, and differentiation in the competitive higher-education landscape.The ideal candidate blends brand strategy, storytelling, digital expertise, and performance-driven marketing to build a distinctive and compelling brand narrative.Key Responsibilities:Brand Strategy & Positioning:- Develop and execute the overall brand strategy aligned with TETR s vision and growth objectives.- Define and refine brand positioning, messaging frameworks, and value propositions.- Ensure brand consistency across all channels, geographies, and communication platforms.- Conduct market research and competitive analysis to strengthen brand differentiation.Brand Identity & Communication:- Own brand guidelines, visual identity, tone of voice, and storytelling standards.- Collaborate with design, content, and marketing teams to maintain cohesive brand execution.- Lead brand campaigns from concept through execution and optimization.- Shape brand narratives that resonate with prospective students, parents, partners, and stakeholders.Marketing & Campaign Management:- Plan and execute integrated brand campaigns across digital, social, PR, and offline channels.- Work closely with performance marketing to align brand-building with growth targets.- Manage brand launches, events, partnerships, and experiential activations.Content & Thought Leadership:- Drive strategic storytelling across web, social media, video, and editorial content.- Position TETR as a thought leader in modern business education through high-quality brand content.- Collaborate with faculty, students, and leadership to amplify authentic brand stories.Stakeholder Collaboration:- Partner with admissions, partnerships, and academic teams to align brand messaging with institutional goals.- Manage relationships with agencies, creative partners, and external vendors.- Act as the internal brand guardian across teams.Analytics & Optimization:- Track brand health metrics, awareness, engagement, and perception.- Analyze campaign performance and continuously optimize brand strategy based on insights.- Monitor industry trends and emerging brand opportunities.Qualifications & Experience:- Bachelor s or Master s degree in Marketing, Branding, Communications, Business, or related field.- 5-8 years of experience in brand management, marketing strategy, or related roles.- Experience in education, startup environments, or high-growth brands is a strong advantage.- Proven ability to build and scale brands through strategic storytelling and integrated campaigns.- Strong understanding of digital marketing ecosystems and brand analytics.Key Skills:- Brand strategy & positioning- Creative direction and storytelling- Integrated marketing campaigns- Content strategy- Data-driven decision-making- Stakeholder management- Project management (ref:updazz.com)

Payroll Type : Permanent