Zell Education - Executive - BTL Marketing (2-3 Yrs) Mumbai (Marketing/PR/Advertising)

About Zell :Zell is redefining finance education by delivering globally recognised qualifications such as ACCA, CFA, CPA, and CMA through outcome-driven, industry-aligned learning. With 1.5 lakh learners served, we partner with universities, professionals, and institutions to build scalable, high-impact academic ecosystems.The Opportunity :- This role offers the opportunity to build and execute high-impact BTL and hybrid marketing initiatives that drive brand awareness, market penetration, and customer acquisition.
-You will work closely with educational institutions and partners, delivering on-ground and virtual engagements, managing lead generation efforts, and owning campaign performance with clear visibility into ROI.Key Responsibilities :- Draw out a comprehensive marketing plan to boost penetration, brand awareness and acquisition of customers- Organizing company conferences and customer/partner events at colleges, universities, bookstores, coaching centres, educational fairs, Career fair, public places etc that are hubs for our target audience- Define clear objectives and monitoring of campaigns with a clear visibility on ROI- Good understanding and management skills of database for multiple formats of lead generation- Capable of executing events - webinars, selection drives and other customer engagement using offline network to generate high intent leads.- Conduct face-to-face meetings, presentations, and workshops with educational institutions to promote our offeringsIdeal Candidate Profile :- Minimum of 2 years experience in BTL marketing, preferably within EdTech or educational institutions.- Access to or experience managing a strong client and partner database relevant to EdTech products.- Strong verbal and written communication skills.- Willingness and enthusiasm to work extensively in the field. (ref:updazz.com)

Payroll Type : Permanent