Marketing Analyst - Performance Marketing & Growth Ops - LegalTech (3-5 Yrs) Pune (Online/Digital Marketing)

Role Overview:As the Sr. Digital Marketing Manager s execution partner, you will run day-to-day performance marketing for CloudLex-building, launching, and optimizing paid campaigns that drive qualified demo requests. You will own campaign pacing, tracking accuracy, weekly reporting, and the operational details that keep the funnel healthy. This is a hands-on role working daily in Google Ads, Meta, LinkedIn, GA4/GTM, and CRM systems.Key Responsibilities:Performance Marketing (Primary Focus)- Execute and optimize paid campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.- Own account structure, targeting, budgets, pacing, keywords, audiences, exclusions, and remarketing.- Run A/B tests across ads, offers, and landing pages; document results and scale winners.- Monitor performance metrics (CTR, CVR, CPL/CPMQL, demo conversion rate, lead quality) and make timely optimizations.- Coordinate creative and asset delivery with internal teams and agencies, ensuring deadlines and launch readiness.Tracking, Reporting & Marketing Operations- Implement and QA tracking across GA4, GTM, pixels, conversion actions, and phone/form tracking.- Maintain UTM governance, naming conventions, and troubleshoot attribution issues.- Manage operational trackers (budgets, pacing, experiments, creative requests, content calendar).- Produce weekly performance reports and leadership-ready PPTs with insights and next steps.- Support CRM hygiene and attribution integrity in HubSpot/Marketo and Salesforce.SEO & AEO Support (Secondary)- Run recurring SEO hygiene checks using GSC and SEMrush; log issues and coordinate fixes.- Support AI/search visibility via schema updates, LLM.txt updates, and FAQ additions.- Track keyword clusters and share-of-voice for priority PI terms and report recommendations.Success Metrics:- Consistent demo volume with improving lead quality (MQL - SQL - demo show rate).- Reduced CPL/CPMQL and improved landing-page conversion rates.- Accurate, trusted tracking and reporting across GA4, GTM, and CRM.- On-time campaign launches with strong operational execution.Qualifications:- 3-5 years of hands-on performance marketing experience (B2B SaaS preferred).- Strong experience in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, and GTM.- Proficient in reporting and analysis using Looker Studio and Excel/Google Sheets.- Experience with CRM and marketing automation platforms (HubSpot or Marketo Salesforce).- Detail-oriented, execution-focused, and strong at cross-team coordination.Why Join Us?- Impact: Help shape growth at a fast-growing LegalTech company.- Innovation: Work with advanced tools and AI-driven marketing strategies.- Growth: Career development and cross-functional exposure.- Culture: Diverse, supportive, and execution-focused team. (ref:updazz.com)

Payroll Type : Permanent