Revalsys Technologies - Executive - Software Product Marketing (3-10 Yrs) Hyderabad (Marketing/PR/Advertising)

Location: Hyderabad Experience: 1-3 Years (IT / Software / SaaS Domain Preferred) Employment Type: Full-Time Department: MarketingJob SummaryWe are looking for a dynamic and technically inclined Software Product Marketing Executive who can effectively bridge the gap between product, sales, and marketing.The ideal candidate must have prior experience in the IT / Software / SaaS domain and should be capable of understanding product features, translating technical concepts into business value, and creating impactful marketing and presentation materials.This role requires a combination of product understanding, content creation, creative design, and digital marketing execution.Key Responsibilities Product Understanding & Positioning :- Develop a strong understanding of the company s software products, features, and technical capabilities- Translate complex technical information into clear, customer-focused messaging- Assist in defining product positioning and value propositions- Collaborate with product and development teams to stay updated on product enhancements Presentation & Sales Enablement :- Create professional PowerPoint presentations for product demos, client meetings, proposals, and internal reviews- Develop customized pitch decks and product walkthrough presentations- Support the sales team with technically accurate and visually compelling materials- Prepare competitive comparison and feature highlight documentsContent & Creative Development :- Write SEO-optimized blogs, product articles, website content, and case studies- Create marketing content that explains product features, benefits, and use cases- Design and develop flyers, posters, brochures, and promotional creatives- Ensure all content and creative materials align with brand guidelines- Utilize AI tools for content drafting and marketing support when required Digital Marketing Support :- Support SEO initiatives, including keyword research and content optimization- Assist in managing social media marketing (SMO) focused on B2B/technology audiences- Contribute to product launch campaigns and promotional activities- Monitor marketing performance and prepare basic campaign reportsRequired Skills & Qualifications :- Bachelor s degree in Marketing, Business, IT, or related field- 1-3 years of experience in IT / Software / SaaS marketing (mandatory)- Strong understanding of B2B software products- Advanced proficiency in Microsoft PowerPoint (mandatory)- Experience in blog writing and content development- Hands-on experience in creating marketing creatives (flyers, posters, brochures)- Basic knowledge of SEO and digital marketing- Ability to simplify complex technical concepts- Strong written and verbal communication skillsPreferred Qualifications :- Experience working with SaaS, CRM, ERP, or enterprise software products- Exposure to go-to-market (GTM) strategies- Portfolio showcasing product presentations and marketing materials- Familiarity with AI-based content tools (ref:updazz.com)

Payroll Type : Permanent