Coschool - Manager - CRM & Lifecycle Marketing (3-6 Yrs) Hyderabad (Online/Digital Marketing)

CRM & Lifecycle Marketing ManagerCoschool | Full-Time | HyderabadAbout the RoleWe re looking for a CRM and lifecycle marketing specialist to own retention, loyalty, and engagement marketing end-to-end. This is a hands-on role with real strategic ownership -you ll be the person building campaigns, running experiments, reading the data, and deciding what comes next.If you enjoy working close to the customer, care deeply about personalisation, and have strong opinions about what makes a great retention strategy - this role is for you.What You ll Do- Own the full customer lifecycle - from onboarding and engagement to retention and win-back - Design and execute personalised, behaviour-driven campaigns across WhatsApp, email, push, and offline.- Build and manage CRM journeys that respond to how customers actually behave - not just who they are- Lead engagement and retention initiatives: identify at-risk segments, designinterventions, and track what s moving the needle- Run continuous A/B tests, own your results, and iterate fast- Analyse and report on campaign performance with clear takeaways - not just numbersWhat We re Looking For- 3-6 years of hands-on experience in CRM, retention, or lifecycle marketing- Direct experience working in tools like MoEngage, CleverTap, Gupshup, or similar.- Strong grasp of personalisation - dynamic content, behavioural triggers, event-based journeys- Experience with WhatsApp and email marketing at scale- Comfortable owning your metrics and explaining performance to stakeholders- Background in consumer-facing businesses: telecom, fintech, e-commerce, or similar preferredWhat Makes This Role Different- You ll own outcomes, not just execute tasks- Heavy focus on personalisation and intelligent segmentation - not spray-and-pray marketing- Work cross-functionally with product, data, and commercial teams- Build things from scratch and see real impact quicklyAbout CoschoolCoschool was founded by Mr. Naga Tummala and Mr. Raj Yarlagadda, distinguished educators and entrepreneurs with a rich history of building and scaling successful educational institutions. Built on three decades of educational expertise, Coschool powers schools to become future-ready - where learning is visible and outcomes improve by design. Through its closed-loop learning platform, SchoolAi personalises student learning by empowering teachers, partnering with parents, and enabling school leaders to drive outcomes within curriculum boundaries. At core of SchoolAi is Vin, school-integrated AI tutor, enabling teachers to close the learning loop, involving parents meaningfully, and supporting students to develop deeper understanding. (ref:updazz.com)

Payroll Type : Permanent