Email Marketing Specialist (4-8 Yrs) Noida (Online/Digital Marketing)

Roles & Responsibilities:- Research & Prospecting - Own account-based marketing (ABM) strategy for global markets.
-Research and design account-based marketing strategies to engage global decision-makers (CXOs, CTOs, HR leaders).
-Leverage AI tools for lead scoring, prospect prioritization, and industry insights.
-Outreach & Engagement - Drive multi-channel outreach: LinkedIn, email, calls, webinars, and events.
-Lead the design of email nurturing sequences to convert early prospects into sales opportunities.
-Mentor colleagues / peers on outreach best practices, especially email personalization and follow-ups.
-Campaign Execution & Content- Collaborate with Content / Design teams to design end-to-end email strategies (templates, newsletters, automated workflows).- Run A/B tests and AI-driven personalization for subject lines, CTAs, and copy optimization.- Distribute and track social media and email campaigns for maximum reach.
-CRM Hygiene & Reporting - Ensure CRM discipline: complete and accurate data on all leads.
-Track KPIs: MQLs, SQLs, demos, pipeline value, and email performance metrics.
-Present campaign insights and ROI to leadership.
-Lead and own end-to-end demand generation campaigns targeting prospects for VAYUZ s service portfolio (AI Inclusive Digital Engineering, Product Engineering, DXD, RAPYD Talent Solution, Bitovn Suite).Key Performance Indicators (KPIs):- 70-100 qualified leads per month (MQLs).
-60 sales-qualified opportunities (SQLs) per quarter.
-15-20 demos booked per month for Business.
-100% CRM hygiene with timely updates.
-Campaign ROI improvements via automation and AI-driven optimization.
-Contribution to quarterly pipeline growth in line with 100x SBU targets. What We re Looking For:- 2 - 5 years of proven experience in B2B demand generation for IT Services, or Digital Engineering Solutions.- Strong expertise in LinkedIn Sales Navigator, HubSpot (or similar CRMs), marketing automation tools, and AI-powered productivity tools (e.g., Apollo, Outreach, ChatGPT, AI-driven analytics).
-Track record of converting outreach into sales-qualified leads (SQLs) and demos for services / solutions.
-Experience in designing multi-touch campaigns using AI-enhanced personalization.
-Data-driven mindset with ability to analyze and present campaign ROI.
-Excellent communication and mentorship skills, with the ability to guide junior team members.
-Adaptability to thrive in a fast-growing, global-facing environment. (ref:updazz.com)

Payroll Type : Permanent