Knya - Social Media Strategist (2-8 Yrs) Mumbai (Online/Digital Marketing)

About the Role- We are looking for a YouTube Growth Lead who understands how YouTube really works - from trends and storytelling to thumbnails, retention curves, and algorithm signals.- In this role, you will lead the strategy and growth of Knya s YouTube channel, creating engaging video formats, launching recurring content series, and building a system that consistently drives views, engagement, and subscriber growth.- This is a growth-focused role that goes beyond content creation and focuses on unlocking YouTube as a key channel for the brand.Key Responsibilities :YouTube Strategy & Growth :- Develop and execute the overall YouTube growth strategy for Knya.- Identify opportunities across YouTube Shorts, long-form videos, and series-based content.- Continuously experiment with formats, hooks, titles, and thumbnails to improve performance.Content Development :- Conceptualize and launch recurring content formats and IPs tailored for YouTube.- Build formats that are scalable, engaging, and aligned with the brand s voice.Content Planning & Execution :- Manage the end-to-end YouTube content pipeline from ideation and scripting to publishing.- Collaborate with creators, editors, and designers to ensure high-quality and consistent output.Performance & Optimization :- Optimize videos for CTR, watch time, retention, and overall engagement.- Use YouTube analytics and insights to guide content decisions and strategy.- Continuously refine titles, thumbnails, and storytelling structures to improve performance.Team & Process Development :- Work with and help build a YouTube-focused content team including editors and creators.- Establish processes to ensure consistent content production and publishing.Requirements- 3-6 years of experience in YouTube content, growth, or digital storytelling.- Strong understanding of YouTube algorithms, audience behavior, and content distribution.- Proven experience in building or scaling a YouTube channel.- Strong instincts for storytelling, hooks, titles, and thumbnails.- Ability to identify trends and translate them into high-performing video formats.- Comfortable working in a fast-paced startup environment.Good to Have :- Experience working with brands or creators on YouTube growth.- Experience in D2C, lifestyle, or consumer brands.- Personal experience running and growing a YouTube channel. (ref:updazz.com)

Payroll Type : Permanent