Infrrd - Content Writer - Email Marketing (1-3 Yrs) Bangalore (Content/Design)

We re looking for a Content Writer with prior experience in email marketing, who can own email communication across campaigns while also supporting other content needs across marketing.- This role is ideal for someone who understands how to write for the inbox-crafting messages that get opened, read, and acted on-while remaining versatile enough to contribute to blogs, product messaging, PR content, and ad copy when required.- You ll work closely with growth, product marketing, and design teams to create clear, persuasive content that supports engagement, conversions, and pipeline growth.Key Responsibilities :- Write and optimize copy for email campaigns, nurture sequences, newsletters, product updates, webinars, and reactivation efforts.- Craft compelling subject lines, preview text, and CTAs aligned with campaign goals.- Tailor messaging based on audience, funnel stage, and use case.- Review and refine email content based on performance metrics such as open rates, CTRs, and engagement.- Write and edit blogs and thought-leadership content (SEO-friendly where applicable).- Support PR content, ad copy, product, and landing page copy focused on clarity, positioning, and conversion.- Maintain a consistent brand voice and messaging across all content types.- Work closely with design, SEO, and product marketing teams to align content with visuals and user journeys.Requirements :- 1-2 years of experience as a content writer with hands-on email marketing experience.- Proven ability to write clear, engaging, and conversion-focused email copy.- Experience working on email sequences, campaign emails, or lifecycle communications.- Comfortable writing across multiple formats beyond email.- Strong command of tone, structure, and messaging for professional audiences.- Familiarity with email platforms such as HubSpot or other marketing tools.- Ability to work independently in a fast-paced marketing environment.Nice to Have :- Experience in B2B SaaS, AI, automation, or enterprise technology.- Basic understanding of SEO and landing page optimization.- Awareness of email best practices and deliverability considerations. (ref:updazz.com)

Payroll Type : Permanent