Livekeeping - Manager - Social Media Marketing (3-10 Yrs) Noida (Online/Digital Marketing)

Role Overview :- We are looking for a Social Media Marketing Manager with proven hands-on experience in running and scaling paid campaigns, managing organic growth, and driving engagement across multiple platforms. The ideal candidate should be highly creative, data-driven, and skilled at leveraging social media, Meta ads, WhatsApp marketing, and influencer collaborations to achieve measurable business results.- This role also requires the ability to conceptualize and produce innovative product videos tailored for various social channels.Key Responsibilities :Campaign Management & Growth :- Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns to drive lead generation, customer acquisition, and brand awareness.
-Manage WhatsApp marketing campaigns including broadcast, automation, and engagement workflows.- Monitor performance metrics, analyze campaign data, and continuously optimize for ROI. Social Media Marketing & Content Strategy - Develop and implement social media strategies to grow followers, engagement, and conversions across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).- Work closely with the design and content teams to create engaging and brand-aligned posts,reels, and stories.
-Stay updated with platform algorithm changes, trends, and new features to maximize reach and performance. Influencer & Creator Collaboration :- Identify, approach, and manage relationships with content creators and influencers across relevant industries.
-Negotiate collaborations, track performance of influencer campaigns, and ensure brand alignment.
-Drive user-generated content (UGC) initiatives to enhance brand credibility. Creative Content Production :- Conceptualize, script, and coordinate the creation of innovative product videos tailored for different platforms.
-Collaborate with video editors, designers, and production teams to ensure high-quality deliverables.
-Experiment with new formats (reels, shorts, carousels, stories) to maximize audience engagement. Analytics & Reporting :- Track KPIs across all campaigns and platforms including reach, engagement, CTR, conversions, and CAC.
-Prepare weekly/monthly reports with actionable insights and recommendations.
-Use analytics tools (Meta Business Manager, Google Analytics, WhatsApp Business tools, etc.) for decision-making. Qualifications & Requirements :- Minimum 3 years of hands-on experience in social media marketing and paid advertising.
-Proven success in scaling Meta campaigns (Facebook, Instagram).
-Strong working knowledge of WhatsApp marketing tools and best practices.
-Experience managing influencer marketing campaigns and collaborations.
-Ability to conceptualize and execute product-focused creative content for digital platforms.
-Strong analytical mindset with experience in campaign optimization and data-driven decision-making.
-Excellent communication, negotiation, and collaboration skills.
-Up-to-date with the latest trends, tools, and best practices in digital marketing. Preferred Skills :- Experience in SaaS, D2C, or mobile app-based businesses.
-Proficiency in video editing tools (e.g., Canva, Adobe Premiere Pro, CapCut, Final Cut).
-Knowledge of marketing automation platforms and CRM tools.
-Certification in Meta Ads or Digital Marketing (preferred but not mandatory). (ref:updazz.com)

Payroll Type : Permanent