Backdropsource -Copywriter (3-10 Yrs) Metros (Content/Design)

About the RoleBackdropsource.in - India s leading E-commerce destination for creative display solutions - is looking for a performance-driven Copywriter who doesn t just write, but architects persuasion through words.If you can fuse emotion, logic, and credibility into crisp, compelling messaging that makes audiences pause, engage, and act - you belong here.You will be the voice behind our paid communications - a strategist of language, a sculptor of hooks, and a conversion craftsman in every sense.What You ll Be Doing:- Craft platform-specific copy for Meta, Google, Microsoft Bing, and ABM campaigns with precision and intent.- Build high-impact narratives that align with campaign psychology - awareness, consideration, and conversion.- Develop multiple copy variations for A/B testing and performance optimization.- Tandem with performance marketers and designers to ensure messaging and visuals work as one cohesive system.- Repurpose core campaign ideas into short, punchy, performance-ready ad lines across formats.What You Must Bring to the Table:- Minimum 3 years of proven experience as a Paid Media Copywriter in an E-commerce or Digital Marketing Agency.- Deep mastery of:- Copy Frameworks: AIDA, PAS, CATT, BAB.- Ad Copywriting: Writing scroll-stopping hooks for Meta, Google & Demand Gen ads.- Persuasion Architecture: Structuring language that nudges decisions without hard selling.- Conversion Writing: Turning product features into benefits, urgency, and desire.- Iterative Copy: Creating multiple versions of the same message for testing and scale.You ll Thrive Here If You:- Think like a marketer and write like a creator.- Believe that great copy is psychology in disguise.- Can turn Buy Now into You d regret missing this.
-Prefer autonomy, speed, and creative ownership over hierarchy.- Are comfortable experimenting, testing, failing fast, and optimizing faster.Perks of Working at Backdropsource:- No Red Tape. Just Results.- Creative Freedom: You own the voice; we trust your judgment.- Prime Location: Near Noida Electronic City Metro Station.- Idea-Driven Culture: Your copy can shape entire campaigns.- Real Impact: Your words will directly drive revenue, not vanity metrics.If you can:- Marry storytelling with strategy,- Write sharp, human, high-impact ad copy,- And sell without sounding salesy -- We want to speak with you.Then Backdropsource wants you on the frontline of its content battalion. (ref:updazz.com)

Payroll Type : Permanent