Executive - Digital Marketing - IT Services (2-5 Yrs) Hyderabad (Online/Digital Marketing)

Job Role: Marketing Specialist Location: Hyderabad (Onsite)Employment Type: Full-TimeExperience:2- 3 yearsAbout the Role : We are looking for a Marketing Specialist with strong hands-on experience in B2B performance marketing, specifically LinkedIn Ads and Google Ads. This role will focus on driving brand awareness, engagement, and high-quality lead generation to support business growth.You will work closely with content, sales, and leadership teams to plan, execute, optimize, and scale paid campaigns across digital channels. Key Responsibilities :Paid Media & Performance Marketing :- Plan, execute, and optimize B2B LinkedIn ad campaigns (Awareness, Engagement, and Lead Generation ads)- Manage and scale Google Ads (Search, Display, and Retargeting)- Own end-to-end campaign execution: audience targeting, creatives, budgets, bidding, and performance tracking Lead Generation & Funnel Optimization :- Drive high-intent, qualified leads aligned with business goals- Optimize landing pages, forms, and CTAs in collaboration with design/content teams- Work closely with sales to ensure lead quality and feedback loopsCampaign Analysis & Reporting :- Monitor KPIs such as CPL, CAC, CTR, conversion rates, and ROAS- Create regular performance reports with insights and optimization recommendations- Run A/B tests on creatives, messaging, audiences, and formatsCollaboration & Strategy :- Collaborate with content and design teams for ad creatives and messaging- Align paid campaigns with broader marketing and growth strategies- Stay updated with latest trends in B2B paid marketing and ad platform changesPlease share me the require details for Further Process:Role: OtherIndustry Type: IT Services & ConsultingDepartment: OtherEmployment Type: Full Time, PermanentRole Category: OtherEducationUG: Any Graduate (ref:updazz.com)

Payroll Type : Permanent