Associate Manager - Marketing (5-7 Yrs) Noida (Online/Digital Marketing)

Role: Associate Manager - MarketingExp: 5-7 YearsLocation: NoidaWorking Mode: 5 Days, WFOJob Summary :We are looking for a performance-oriented and analytically strong Associate Manager - Marketing to drive and scale our digital acquisition and retention initiatives across our D2C Platform. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making. The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision.Key Responsibilities :Performance & Digital Marketing :- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other paid channels- Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, and re-engagement campaigns- Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV- Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goalsAnalytics & Business Understanding :- Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities- Develop dashboards and reports to monitor KPIs and marketing efficiency- Apply strong business acumen to align marketing strategies with revenue and growth objectivesStrategy & Execution- Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns- Manage multiple marketing projects simultaneously while meeting deadlines under pressure- Identify new growth channels, tools, and marketing innovationsStakeholder & Team Collaboration : - Coordinate with internal teams including product, sales, tech, and operations- Communicate insights, results, and recommendations clearly to senior stakeholdersKey Requirements :Education & Background :- MBA in Marketing / Business Management from a reputed institute- Strong academic and professional backgroundExperience :- 5-7 years of relevant marketing experience, preferably with B2C companies- Proven experience in managing performance marketing and retention channels- Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platformsSkills & Competencies :- Strong analytical and data interpretation skills- Excellent understanding of business fundamentals and customer lifecycle- Ability to work effectively in high-pressure, fast-paced environments- Excellent written and verbal communication skills- Result-oriented mindset with strong problem-solving abilitiesWhat We Offer :- Opportunity to work with a purpose-driven organization leading sustainability initiative- High-impact role with exposure to leadership and strategic decision-making- Dynamic work environment with opportunities for learning and growth (ref:updazz.com)

Payroll Type : Permanent