Lead - Performance Marketing (7-12 Yrs) Bangalore (Online/Digital Marketing)

Responsibilities- 1. Revenue Ownership & Growth:- Own end-to-end revenue outcomes from performance marketing channels- Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets- Forecast revenue contribution and performance impact on a weekly and monthly basis- Scale revenue profitably across Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platforms2. Channel Execution & Scaling:- Build and optimize high-spend, revenue-efficient campaign structures across paid and affiliate channels- Lead experimentation focused on revenue uplift, not vanity metrics- Optimize full-funnel performance-from click to activation to repeat usage- Drive channel-level profitability and budget reallocation based on marginal ROAS3. Affiliate & Partner Revenue:- Own affiliate-led revenue growth across publishers, partners, and networks- Build scalable affiliate acquisition models with strong fraud controls and payout efficiency- Expand high-intent, performance-driven partnerships to deliver incremental revenue4. Funnel, Product & Conversion Impact:- Partner with Product, Growth, Analytics, and Engineering to improve activation rates, onboarding, pricing signals, and revenue conversion- Influence product and funnel decisions using revenue-backed insights- Identify and fix revenue leakage across the customer journey5. Data, Attribution & Business Reviews:- Own attribution models, dashboards, and revenue reporting- Track and analyze ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop-offs- Present clear revenue insights and recommendations to senior leadership6. Budget Ownership & Governance:- Own and deploy multi-crore monthly budgets with strict ROI accountability- Set guardrails for CAC, payback, and profitability while scaling spend- Identify new geographies, channels, and programmatic opportunities to unlock revenue7. Team Leadership:- Build and lead a high-performance, revenue-accountable marketing team- Set clear revenue KPIs and ownership for each team member and agency partner- Establish best-in-class revenue playbooks, operating rhythms, and governanceQualifications:Education:- Bachelor s or Master s degree in Marketing, Business Administration, or a related field- Google Ads, Meta Blueprint, and Programmatic certifications are a plusExperience & Skills:- 7 years of experience in revenue-driven performance marketing- 2-3 years of people leadership experience- Mandatory experience in an online, product-led business (fintech preferred)- Demonstrated success in scaling paid and affiliate channels with clear revenue ownership- Deep hands-on expertise in Google Ads, Meta, Affiliate platforms, and Programmatic buying- Strong experience with analytics, attribution, and revenue forecasting tools (GA, Mixpanel, AppsFlyer, Adjust, etc.)- Strong business judgment with a deep understanding of unit economics and growth trade-off.Preferred:- Experience scaling performance marketing in the US market- Exposure to DV360, The Trade Desk, or similar programmatic platforms (ref:updazz.com)

Payroll Type : Permanent