Search Engine Optimization Specialist (2-6 Yrs) Mumbai/Navi Mumbai (Online/Digital Marketing)

Key Responsibilities- On-Page Optimization : Execute on-page SEO strategies including optimizing title tags, meta descriptions, header tags, and internal linking structures.- Technical SEO : Conduct regular website audits to identify and fix technical issues (crawl errors, broken links, sitemap optimizations, and Core Web Vitals).- Keyword Research : Perform ongoing keyword discovery, expansion, and optimization to identify high-value opportunities for diverse client industries.- Off-Page & Link Building : Develop and implement white-hat link-building strategies to increase domain authority and referral traffic.- Content Collaboration : Work with the content team to ensure SEO best practices are integrated into blogs, landing pages, and website copy.- Performance Tracking : Monitor and evaluate search performance across major search channels using tools like Google Analytics 4 (GA4) and Search Console.- Reporting : Generate monthly performance reports for clients, highlighting key wins, traffic trends, and areas for improvement.- Stay Updated : Keep pace with SEO industry trends, Google algorithm updates, and AI-driven search shifts to keep our clients ahead of the curve.Required Skills & Qualifications :- Experience: 2-6 years of proven experience in SEO (Agency experience is a plus).- Tools: Proficiency in SEO tools such as SEMrush, As, Moz, Screaming Frog, and Google Search Console.- Analytics: Strong understanding of Google Analytics 4 (GA4) for tracking conversions and user behavior.- Technical Knowledge: Familiarity with HTML/CSS and CMS platforms like WordPress.- Soft Skills: Strong analytical thinking, attention to detail, and the ability to explain complex SEO concepts to clients clearly.- Education: Graduate in Marketing, IT, or a related field.Why Join Our Client?- Dynamic Culture: Work in a high-energy environment where uncommon ideas are celebrated.- Growth Opportunities: We value continuous learning and provide the tools for you to level up your digital marketing career.- Impact: Work on a diverse portfolio of clients ranging from startups to established enterprises.- Collaboration: A supportive team where sales, creative, and tech departments work in sync. (ref:updazz.com)

Payroll Type : Permanent