Executive - Digital Marketing (1-3 Yrs) Noida (Online/Digital Marketing)

Job Description - Digital Marketing & Social Media ExecutiveVeersa TechnologiesJob Title: Digital Marketing & Social Media ExecutiveExperience: 1-3 YearsLocation: Sector 144, NoidaIndustry: Software Development/ Artificial IntelligenceWork Type: Full Time | Onsite/ HybridWe are looking for a creative and execution-focused Digital Marketing Executive who will help strengthen our employer branding, digital presence, and credibility among future employees and clients.About the RoleThe Digital Marketing Executive will manage and execute digital marketing, social media, and employer branding initiatives across platforms. This role requires strong content creation skills, design sensibility, SEO knowledge, and the ability to collaborate with employees, managers, and leadership to showcase Veersas culture, initiatives, programs, and services.Key ResponsibilitiesEmployer Branding & Social Media1. Plan and execute employer branding campaigns across LinkedIn, Instagram, Facebook, Glassdoor, and AmbitionBox2. Create diverse content featuring:- Employee stories, testimonials, and achievements- Leadership and management insights- Company culture, initiatives, programs, and events- Hiring campaigns and employer value proposition (EVP)- Company services, technologies, and success stories3. Interact with employees, managers, and leaders to create authentic and engaging content4. Strengthen brand perception to support talent attraction, engagement, and retentionContent Creation & Design1. Design high-quality creatives using Canva and Adobe Creative Suite2. Edit images and videos for social media platforms3. Maintain consistency in fonts, typography, color grading, and brand aesthetics4. Plan and manage a structured content calendar with varied formats (static posts, carousels, reels, videos, blogs)Website, SEO & SEM1. Manage and update the company website using WordPress2. Coordinate and ensure regular blog uploads on the website3. Optimize website and blog content using SEO best practices4. Support SEM initiatives (basic paid campaigns, keyword research, performance tracking)5. Work with UI/UX principles to improve website usability and user experienceAnalytics & Performance Tracking1. Track performance using analytics tools such as Google Analytics, SearchConsole, and social media insights2. Analyze engagement, reach, and conversion metrics to improve content strategy3. Prepare basic reports and recommendations based on data insightsPlatform & Reputation Management1. Manage employer presence on Glassdoor and AmbitionBox2. Coordinate employer responses, reviews, and branding efforts3. Monitor online reputation and continuously improve employer perceptionRequired Qualifications & SkillsEducation & Certifications- Bachelors degree in Marketing, Communications, Digital Media, Mass Media, Business, or related field- Certification or course in Digital Marketing and Social Media Marketing(Mandatory)Experience- 1-3 years of hands-on experience in Digital Marketing / Social Media / Content Marketing roles- Experience managing social media platforms for a company or brandTechnical & Creative Skills- Strong knowledge of SEO & SEM fundamentals- Experience working with WordPress and website content management- Basic understanding of UI/UX principles- Familiarity with analytics tools (Google Analytics, Search Console, social insights)- Proficiency in Canva and working knowledge of Adobe Creative Suite- Good understanding of typography, color theory, and visual storytelling- Basic video editing skills preferredSoft Skills- Strong communication and interpersonal skills- Creative, adaptable, and proactive mindset- Ability to collaborate with cross-functional teams- Good time management and ability to handle multiple projectsPreferred / Good-to-Have- Experience in IT / Software / AI-ML domain- Exposure to employer branding initiatives- Knowledge of social media scheduling and automation tools- Portfolio showcasing social media pages, campaigns, or creative workInterested candidates only apply through the link below directly on our career pagE (ref:updazz.com)

Payroll Type : Permanent